Articles
Tag: act-on (page 3)
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Do Right By Your Email Subscribers and They'll Do Right By You
Every marketing team worth its weight in retweets knows the value of email marketing. Even those who believe that email is dying a slow death admit that — for now at least — email marketing still works. But for the naysayers, here’s where email marketing stands in 2017. The Abridged Case for Email Marketing Building an
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Clutch Says These 12 SEO Agencies Are the Best, More News
A dozen search engine optimization (SEO) consultants stand out from the crowd, according to research from Washington, DC-based Clutch. Bruce Clay, Inc., Ignite Visibility, 180Fusion, LSEO.
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Marketing Automation Provider Act-On Vows to Bring ROI to Social
Marketing automation provider Act-On Software released a social media module today that's designed to tie social behavior into key marketing goals like lead generation and attribute revenue back to specific social campaigns and channels. The Portland, Ore.
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Future-Proof Your Data Governance for Changing Privacy Laws
Matthew Campbell filed a class-action lawsuit in 2013 against Facebook. He did so on behalf of US users who sent or received private messages containing website links. The suit alleges that Facebook unlawfully read these messages to collect data about user behavior it would later use for targeted advertisements.
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News You Can Use: Oracle Gets in on Marketing Cloud Fun
Why should Salesforce have all of the marketing cloud fun this week? Competing marketing cloud provider Oracle introduced a series of enhancements to its cloud.
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Act-On Software Names New CEO
Forrester analyst Lori Wizdo calls Act-On marketing automation platform founder Raghu Raghavan a “technologist at heart.” He’ll now have the chance to be closer to his company’s technology. Raghavan moves from CEO to CTO for the 7-year-old Beaverton, Ore.-based company today. Andy MacMillan, who was named CEO of Crushpath less
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News You Can Use: Jivox, Act-On, Doxee, More
The latest in surveys, integrations, acquisitions, communications, marketing, beacons and appointments from the Grape State, the Holy Land, the Beaver State, Tigerstaden and the Codfish State. Enterprises Get a Piece of the Act-On Act-On Software, a marketing automation company, released Act-On for Enterprise.
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Act-On Promises Deeper Analytics in Data Studio
Marketing automation provider Act-On Software boasts that its new analytics capabilities lets users access marketing data from within its platform and export it to business intelligence systems for “deeper analytics.” The Beaverton, Ore.
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News You Can Use: Act-On, ON24, Bynder, HubCast, More
The latest in rules of acquisition, integrating, combining, strategizing, improving and optimizing from the Golden Gate City, the 416, Manhattan on the Maas and the City on the Hill, Space City and the Next America. ON and On and On Act-On and ON24 combined their marketing automation and webinar analytics
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News You Can Use: Sprinklr, Paytronix, Sitecore, More
The latest in introducing, targeting, hiring, appointing and fooling from the Excelsior State, the Garden City, the Pacific Wonderland, Little Willow Grove and the City of Fools. Sprinklr Doubles Down Sprinklr, a New York City-based provider of social media management tools, doubled down this week on big announcements.
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News Bites: Interact Intranet, Act-On, Gleanster, Pantheon, More
The latest in rethinking, premiering, joining, developing, expanding, routing, building, raising and consumerizing from the Tron, San Ho, the Workshop of the World, Letland, the Mother of Rivers, SF and Home of The Robins. The Intranet of Interact Altrincham, Trafford, UK-based Interact Intranet launched new features within its intranet software
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Act-On Marries Marketing Automation, Web Phone Calls
People still make phone calls? Act-On Software believes so. And the marketing automation provider is teaming up with a company whose platform tracks calls from websites and provides call analytics. Act-On and Ifbyphone partner today in a merger where marketing automation meets call tracking.
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Canadian Marketers, Listen Up: Now Recipients Must Opt-In
American marketers may think they have it tough with the CAN-SPAM Act of 2003. But maybe they should look to their northern neighbors. On July 1, Canada's own anti-spam act became law. Canada's anti-spam legislation (CASL) puts marketing credibility to the test with a focus on opt-in for those receiving
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Act-On's Enhancements Focus on Reporting, Responsive Design
Another marketing automation provider is diving deeper into the space with enhancements to its platform. Act-On Software, a Beaverton, Ore- basedprovider cited by Forrester as one of the top in the industry, added capabilities today that officials there say give marketers flexibility and control to customize individual user experiences and reports
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