Articles
Tag: acquisition
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What's Love Got to Do With Customer and Employee Experience?
With all this talk about love, do we really know what it means to our customers — and our employees?
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How Good Is Your Marketing Strategy at Attracting Talent?
Attracting the right talent is priority one in today’s jobs climate. Is your organizational marketing genuine?
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How to Optimize Customer Acquisition and Retention
If there were ever time to provide a balancing act between customer acquisition and retention, it's now.
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Customer Experience Statistics: 7 Formulas You Need to Know
You don't have to be a math genius as a CX professional. However, statistics play a big role in measuring customer satisfaction and tracking progress over time.
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Customer Acquisition Really Stinks Sometimes. Here's Why
There's nothing like the rush of customer acquisition for marketers. But is it worth the time and effort?
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Sendinblue's Acquisition Spree Continues With Video Conferencing Provider MeetFox
With the acquisition of MeetFox, Sendinblue expands its sales and communications capabilities for small and medium-sized businesses.
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Medallia to Acquire Journey Orchestration Provider Thunderhead
Thunderhead has been acquired by Medallia in a big move for the customer experience management industry.
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PhotoShelter Acquires Third Light, Movable Ink Partners with Stensul and More News
PhotoShelter acquires UK-based Third Light to strengthen digital asset management capabilities, leading the CX and marketing weekly news column.
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The Most Powerful Model for Any Business: Subscription
The moment you want a customer to come back, and they do, they have, in a sense, renewed their relationship with you.
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MeritB2B Acquires Buyer Intent Signals Solution True Influence
B2B data provider MeritB2b announced its acquisition of True Influence to create and end to end marketing solution.
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OpenText Acquires Zix, Verbit Raises $250M & More News
Another busy week of news in digital marketing and customer experience, as we head into the Thanksgiving break.
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Where Are Marketing Leaders Focusing, Retention or Acquisition?
Some industry reports say marketers are doubling down on growth. What do marketing leaders say?
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How Conversion Rate Optimization Improves Online Sales
Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs.
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What's Behind Zoom's $14.7B Acquisition of Five9?
Zoom made one of the all-time biggest software acquisitions: $14.7 billion for Five9. What are the drivers behind the acquisition? Here's what you need to know.
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