Articles
Tag: aberdeen
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There's a New CRM Buzzword in Town: Sales Acceleration
There will be a $30 billion market for sales acceleration technologies by 2017, according to the collected wisdom of such companies as Gartner Group, Aberdeen, ABI Research and many others.
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Contact Center Reality: Better CX, More Customers
Improving customer experience in the contact center — and keeping the customer — overtook the pursuit of operational gains as the top objectives over the past two years. That's a key takeaway from a recent Aberdeen Group report. But the real value of the report, " Contact Center Workforce Optimization: Secrets to Unlock Agent Productivity & Performance," is showing how both
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Aberdeen Group: Customer Service, Marketing Play Nice Together for Best Customer Experience
Customer service deals with customers every day, but marketing sets the tone for selling products or services. Which should lead in managing customer experiences? A new report from the Aberdeen Group points out the benefits of the two departments working together to manage customers who are increasingly empowered to take
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Aberdeen Group Surveys Companies Best at Listening to the Customer
Via social media and other channels, marketing has become a conversation. But what is the customer saying? A new report from the Aberdeen Group attempts to find out. The report, “Voice of the Customer: Empowered Customers Bring a Wealth of Business Insight,” surveyed 366 businesses about their customer experience management.
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Aberdeen Research: Mobile Apps Power Enterprise Transformation
Enterprise mobile apps enable organizational transformation and have become essential tools for any company seeking operational efficiency. A new Aberdeen research brief, “Enterprise-Grade Mobile Apps -- Powering Organizational Transformation,” provides some hard data to support the assertion that mobile apps now qualify as business-critical technology.
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Marketing Execs Should Focus on Targeting, Personalization
Marketing executives will find targeting and personalization as major catalysts for their professional activities in 2013, according to a new Analyst Insight from consulting firm Aberdeen Group – “Targeting and Personalization Drives the Marketing Executive’s Agenda for 2013.” In one piece of good news, Aberdeen data indicates the average marketing
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Don't Forget! Video & Mobile Collaboration Cut through Sales, Marketing Noise
We've all heard of the learning curve; the scale and pace at which people retain and remember information. But, there's also a forgetting curve, and people will delete emails and voice mails if they aren't memorable, a big problem for sales people and marketers.
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Report: Video To Take Its Place Among Digital Marketing Tools
According to several reports, the use of video as a marketing tool can certainly bring good things. One such report by the Aberdeen Group confirms this theory.
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Deep Learning Aids Speech Analytics, Voice Recognition - Just the Beginning
Advances in an artificial intelligence technique known as deep learning are helping companies like Microsoft and Nuance create powerful speech analytics and voice recognition software at a much quicker pace than ever before.
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Aberdeen Report Identifies Advantages of Engaged Employees
Organizations can gain a competitive advantage by effectively engaging their employees. That’s the key takeaway from a new report by the Aberdeen Group. Entitled The Rules of Employee Engagement: Communicating, Collaborating and Aligning with the Business, the new study attributes the positive impact of engagement on a business to
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Aberdeen Research: Social, Mobile, Cloud Convergence Requires User Experience Focus
Social, mobile and cloud technology are each having an enormous impact on enterprise computing. But the technologies aren’t just having big effect independently: they are converging and providing organizations new opportunities to deliver information and services. With the many benefits also come challenges. A recent study by the Aberdeen Group
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Aberdeen Research: Maximizing Customer Experience Strategies
Aberdeen Group recently released a new report on the tricks of the trade when it comes to Customer Experience Management (CXM) strategy. While not incredibly surprising, the data focused on how the most successful companies use data to effectively boost their brand and solidify their online presence across various channels.
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Nine Steps to Improve Business Collaboration
Here are nine steps to help you improve collaboration processes in your organization. In Part 1 of Aberdeen's posts, we discussed the business needs for collaboration to provide businesses with strategic guidance on how to use collaboration. Based on our most recent report on collaboration, Real-Time Collaboration: Innovate Your Business and Increase Revenue, we found that
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5 Reasons Organizations Require Real Time Collaboration
Enterprise collaboration is challenging for many organizations, but it has also become a necessity. Here are five reasons why real time collaboration is required.
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