Articles
Tag: aaron raddon
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Decisioning vs. Orchestration: What’s the Difference?
Your gut may tell you one thing, your data another, but ultimately, it’s what your customers tell you through their actions and behaviors that matters most .
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If You’re Trying to Control the Customer Experience, You’ve Already Lost It
Companies like to talk about being customer centric. The trouble is, most are doing more talking than listening.
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The '80s Called, They Want Their Marketing Strategy Back
Why are you still building marketing campaigns based on customer segments, a practice that was popular at about the same time as parachute pants?
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Can Your Data Keep Up with Dad Sneakers?
True one-to-one marketing is closer than ever before. But if you’re counting on the same old customer segmentation, you're going to lose out on the opportunity.
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The Adam Sandler Effect: There’s Some Very Good Data Behind Those Very Bad Movies
Audience-centric brands aren't just data-driven, they're using the intent behind the action to deliver more relevant products and content.
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The Art of Audience-Driven Marketing: Stop Selling Products, Start Building Audiences
Successful companies don’t focus on customer segments — they look for audience signals.
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