Articles
Tag: 80s digital marketing series
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Decisioning vs. Orchestration: What’s the Difference?
Your gut may tell you one thing, your data another, but ultimately, it’s what your customers tell you through their actions and behaviors that matters most .
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If You’re Trying to Control the Customer Experience, You’ve Already Lost It
Companies like to talk about being customer centric. The trouble is, most are doing more talking than listening.
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The '80s Called, They Want Their Marketing Strategy Back
Why are you still building marketing campaigns based on customer segments, a practice that was popular at about the same time as parachute pants?
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