Articles
Tag: 2014
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A Look Back: Innovation or Hype in Digital Marketing?
Digital marketing is hot. Has been for years now, and 2014 was no different.
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CMSWire's Top 10 Hits of 2014: Digital Marketing
For digital marketing, 2013 was the year of acquisitions — and 2014 was the year of putting those acquisitions into action. IBM and Silverpop. Insightera and Marketo. Oracle and Responsys. Integration with acquisitions take time, and we didn't see a clear winner in 2014.
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The Minority Report: Industry Predictions for the Rest of Us
What is happening in our marketplace and what does the future hold for 2014? Let's take a look at four different sectors to see what the next year holds. We all watch for the annual technology analyst predictons from Gartner, Forrester, IDC and the like.
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Collaboration in 2014: 10 Predictions
Networked organizations, personalization and customization, development of collaborative reputations: these trends and more that I predicted for 2013 will still hold true for 2014. But as the cloud and mobile mature, new trends are emerging for 2014.
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6 Mobile Lessons Learned in 2013 to Boost 2014 Strategies
Mobile strategy and commerce is entering a new era of growth, spurred on by increased consumer usage of mobile devices for searching, shopping, promotions, marketing and buying both on-device and in-store.
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Top 5 Marketing Tech Predictions for 2014
Technology adoption has become a competitive differentiator for CMOs who strive to out-innovate their competitors. There is so much opportunity for brands to strengthen consumer engagement through their digital channels.
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Complexity, Competitive Advantage and Embracing the Intangible
In 2014, business will embrace the intangible. The first step is to measure whatever can be easily measured. This is OK as far as it goes. The second step is to disregard that which can't be easily measured or to give it an arbitrary quantitative value. This is artificial and misleading. The third step is to presume that what can't be measured easily really isn't important. This is blindness. The fourth step is to say that what can't be easily measured really doesn't exist. This is suicide. ~ Robert McNamara as attributed by Thomas Handy in The Empty Raincoat. In the 20th century, business success sprang from the combination of property rights (intellectual or physical), process and efficiencies of scale. But in the 21st century we are rapidly accumulating data that suggests that the
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Back to Basics in 2014: Do Things Better, Get Things Done
The blank slate of a New Year inspires us to rethink the world around us. We resolve to do things differently: eat better, exercise more, practice patience or pay off our bills. This year, we tell ourselves, everything will be different.
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Enterprise Content Management Circa 2014: 6 Major Vendors Weigh In
Fasten your seat belts and get ready for the ride, the ECM industry is going to be disrupted big time in 2014; in fact, the smartest vendors may even disrupt themselves.
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Social Collaboration's Year of Productivity
Frustrated with the amount of time it takes to get organized? You're not alone. According to McKinsey, the average worker spends 19 percent of the work week searching for information.
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The Year Ahead for Enterprise Privacy
Whether it’s concerns over privacy on Facebook and Google, Adobe’s leak of data for nearly 150 million customers, or most notably, the NSA/Edward Snowden scandal, privacy concerns have been nightly news this year.
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5 New Year's Resolutions for Digital Marketers
We've all made new year resolutions and we've all broken them, but rather than idly imagining you can run an ultra-marathon by the end of the year without leaving the sofa, why not focus on some achievable, work-related goals? Here are five new year resolutions all digital marketers should bear
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Will Technology Be Our Master or Aid?
Looking back at a year like 2013 is like writing a travelogue about the first, deep drop on a roller coaster ... while you're on it. And looking forward is equally fraught with the potential for serious miscalculation.
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Prediction for 2014: Enterprise IT Will Learn to Play Left Handed
During 2013, we had a mix of originality and predictability for participants within Enterprise IT. In looking forward to 2014, I could play it safe and predict the inevitable acceleration of known trends (e.g. “APIs Become as Basic as ABCs").
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