Articles
Tag: 2014 wishes
-
2014 Wish List ... from Deb Miller
I wish you all a healthy and prosperous 2014! Let's never forget what's most cool about technology is the people who imagine it, build it and use it to make a difference in our world. -- Deb Miller, director of industry marketing, OpenText Title image by Amodiovalerio Verde (Flickr).
Continue reading...
-
2014 Wish List ... from Chris Clark
I wish industry vendors, integrators and customers move away from the idea of intranet versus enterprise social network and instead look at the two as complimentary solutions. Some further Office 365 and Yammer integration in time for the new year wouldn't hurt too! -- Chris Clark, marketing manager for Creative Sharepoint Title image by Amodiovalerio Verde (Flickr).
Continue reading...
-
2014 Wish List ... from Gabriele Di Piazza
In 2014, I wish for marketers to be able to navigate across a sea of customer data and gain a good understanding of who their customers are and what they want. Businesses today have access to more customer data points than ever before. 2014 will be the year that marketers will gain control of the big data boom, access analytics they can understand in a fast and consumable way, and capitalize on this information in a timely and precise manner. – Gabriele Di Piazza, vice president of marketing, marketing optimization at HP Autonomy. Title image by Amodiovalerio Verde (Flickr).
Continue reading...
-
2014 Wish List ... from Will Morgenweck
Despite the growing adoption of online communities, there’s a dearth of formal training and education programs for community managers. Our wish for 2014 is that new programs (including certifications) are created, as the community manager is central to the success of online communities. The #CMGRclass at Syracuse University is a great start. Let’s see more of these programs, in both higher education and within the industry. -- Will Morgenweck, vice president, product management, DNN Title image by Amodiovalerio Verde (Flickr).
Continue reading...
-
2014 Wish List ... from Daryoush Mansouri
I look forward to a year when businesses recognize the value of customer trust. Trust is built through consistency, and when large corporations put out inconsistent, bug-ridden products and fail to get the basics of software quality right, we are a long way off from building trust between consumers and brands online. Businesses that do it well invest in quality and don’t rush to deliver half-baked products in a bid to get to market first. You only get one shot to make a good first impression -- once you’ve broken that trust, the cost of regaining it is enormous. -- Daryoush Mansouri, VP of Quality Service and Initiatives, Siteworx Title image by Amodiovalerio Verde (Flickr).
Continue reading...
-
2014 Wish List ... from Erik Hartman
I wish that websites, intranets and information management systems get better at helping me have an effective dialogue with my audience. And that information management systems get better at managing my information lifecycle, so I can get the right information, in the right format, through the right channels, to the right audience and then archive or destroy information that no longer has any value. -- Erik Hartman, owner, Erik Hartman Communicatie Title image by Amodiovalerio Verde (Flickr).
Continue reading...
-
2014 Wish List ... from Bilal Jaffery
I look forward to 2014 when Marketing becomes more about earning interest versus broadcasting. The human need to tell a great story and build a connection continues to be the catalyst for this change. -- Bilal Jaffery, director of digital, Extreme Networks Title image by Amodiovalerio Verde (Flickr).
Continue reading...
-
2014 Wish List ... from Stephen Fishman
My wish for 2014 is for leaders and individual contributors alike to see that questions are more powerful than answers. Wouldn't it be a great year if more people and organizations stopped rushing to provide "answers" to ill-defined problems? Wouldn't it be nice if businesses were a little more thoughtful in how they approached their employees, partners and customers by "doing less things better" rather than "doing many things poorly"? Call me naive, but isn't that what wishes are for? -- Stephen Fishman, director of consumer platforms, AutoTrader.com Title image by Amodiovalerio Verde (Flickr).
Continue reading...
-
2014 Wish List ... from Dux Raymond Sy
In 2014, I wish … Organizations will strive to be responsive. The rapid speed of information is driving a major shift in business engagement. A responsive organization calls for the open flow of information; encourages experimentation and learning on rapid cycles; and organizes around a network of employees, customers and partners motivated by shared purpose. Organizations that miss this paradigm shift will face dire consequences. -- Dux Raymond Sy, vice president, customer strategy and solutions, AvePoint Public Sector Title image by Amodiovalerio Verde (Flickr).
Continue reading...
-
2014 Wish List ... from Petr Passinger
For 2014 I Wish that big data will always be used with deep customer insights, and that lead nurturing will always be used with accurate targeting, personalization and persona profiles in mind. I hope that 2014 sees the focus of business websites continuing to shift from machines to people and their needs -- the centerpiece of our efforts. In turn, I hope that internet users will consider the online marketing industry to be a guiding angel rather than an annoying evil. -- Petr Passinger, senior business analyst, Kentico Title image by Amodiovalerio Verde (Flickr).
Continue reading...
-
2014 Wish List ... from Carla Johnson
In 2014, I wish that experiences will become an integral part of content marketing. One of the main purposes of content marketing is to build meaningful relationships with our audiences, and I would like to see that come to fruition through more in-person experiences. It’s what will truly bring brand stories to life. In 2014, I wish that organizations would realize that teaching their own employees their brand story is 10 times more important than telling the marketplace. If you want your story to mean something, then teach it to the people who will make it real for customers. Lots of companies are telling stories these days; few companies are living them to the point of ingraining them into every corner of their organization that they can. -- Carla Johnson, principal, Type A Communications Title image by Amodiovalerio Verde (Flickr).
Continue reading...
-
2014 Wish List ... from Alan Lepofsky, Part 2
What I'd love to see is a single messaging protocol that allows people to use whatever client they choose for communication. That would include email, chat (Skype, Google Hangout, etc.), text message, Twitter direct message, Facebook message, etc. I should be able to simply "address" messages to people and those recipients should be able to receive them however they want. The fragmentation in messaging today is a terrible problem. -- Alan Lepofsky, vice president and principal analyst, Constellation Research Title image by Amodiovalerio Verde (Flickr).
Continue reading...
-
2014 Wish List ... from Alan Lepofsky
I would like to see less discussion/marketing about the technology itself and more focus on how new tools and processes can help people and their organizations succeed. Companies should not be focusing on social, mobile, cloud and big data. What they need to care about is closing sales deals, providing better customer support, making better products, innovating and staying ahead of their competitors. We in the industry live too close to our own hype to realize that most people don't operate the way we do. The typical employee is not glued to their desk all day staring at a screen filled with tweets and other social media posts -- they are busy going about their day trying their best to do their jobs. There is a huge opportunity to improve the way most people work. It's not about creating a better social network or a fancier word processor, it's about improving the job specific processes people already use. That way doctors, lawyers, engineers, bank tellers, factory workers, small business owners and many other professions can see similar benefits to the ones we close to the technology are experiencing today. (to be continued ...) -- Alan Lepofsky, vice president and principal analyst, Constellation Research Title image by Amodiovalerio Verde (Flickr).
Continue reading...
-
2014 Wish List ... from Rich Blank
In 2014, I wish IT wakes up and realizes they need to unbundle ecosystems and stop looking at features. I wish CIOs would think more strategically about re-platforming, and focus more on user experience and overall value delivered to users. -- Rich Blank, solutions engineer with Jive Software. Title image by Amodiovalerio Verde (Flickr).
Continue reading...
Displaying 1-14 of 19