what's in a name plaque

We continue our What's in a Name series today with a look at Midokura, Pyze, Snowflake Computing and Ving.


Founded: 2010 

Headquarters: San Francisco and Lausanne, Switzerland

Number of employees: 55

Specializes in: Midokura’s mission is to help organizations unleash the full potential of their networks by adding software network virtualization onto enterprise, data center and government networks, so that the network infrastructure can scale to hundreds of thousands of virtual ports from a single physical network.

CEO: Dan Mihai Dumitriu 

Was this the original name? Yes 

Who named the company? CEO and Co-Founder Dan Mihai Dumitriu and Adam Johnson, vice president of business

Midokura founders

How and why did the company take on this name? Midokura means “green cloud” in Japanese. The word is a portmanteau consisting of the Japanese words midori (green) and kuraudo (cloud). The blue part of our logo represents the sky, while the green represents the ground, signifying that Midokura is the connectivity bridge between the two. Lots of tech companies are named blue “something," like BlueJeans, BlueData, BlueBox etc. We are unique in that we're Midori, which can be a color, a place or your favorite drink.

What tech company names do you envy? Docker is a favorite as it’s simple and catchy. MidoNet brings software defined networking to application environments running Docker containers at massive scale.


Founded: 2013

Headquarters: Redwood City, Calif.

Number of employees: 10

Specializes in: mobile business intelligence (BI) technology that enables mobile app publishers of all sizes to maximize app growth and revenue, free of charge

CEO: Dickey Singh

Was this the original name? Yes

Who named the company? Co-founders Dickey Singh, CEO, and Prabhjot Singh, president

Pyze founders

How and why did the company take on this name? We wanted to bring data-science and intelligence to the fingertips of the two-guys-in-a-garage building a mobile app, which is most app publisher teams. That meant making complex math and technologies accessible to everyone. Pi is the most used mathematical symbol, used in classical geometry, physics and mathematics, and represents complexity. The pie chart is the most common chart and is easily understood by everyone. Pyze (pronounced "pies") is a business intelligence platform purpose-built to help all mobile app publishers be successful.

What tech company names do you envy? We love company names around which brands can be built, like Slack, New Relic, Amazon, Apple and Google.

Snowflake Computing

Founded: 2012

Headquarters: San Mateo, Calif. 

Number of employees: More than 100 employees

Specializes in: Cloud-based data warehousing

CEO: Bob Muglia (right)

Bob Muglia

Has this been the company name since it was founded? Yes

Who named the company? Co-founders Benoit Dageville, Thierry Cruanes and Marcin Zukowski

How and why did the company take on this name? Snowflake’s founders share a love of the mountains and skiing (one of them had even moved to the mountains to be closer to the snow). The VC who provided the seed funding also shared that; in fact, we discovered early on that our seed funder’s kid was once in a ski class taught by one of the founders’ kids. Thinking further, the team realized that Snowflake just fit the company: Snowflake’s come from the cloud, each one is unique and the word has a meaning in the data warehousing community.


Founded: 2010

Headquarters: Youngstown, Ohio

Number of employees: 10  

Specializes in: Communications engagement platform

CEO: Tony DeAscentis

Tony DeAscentis

Was this the original name? No it wasn’t. We actually used two other names on a marketing site and, well, behind the scenes ran through at least 20 other options that never made it public. There were some pretty crazy names that came to the top, some we just laughed at for hours with a kind of "what were we thinking" attitude. The one name that stuck was Ving. A close second was Intellesling, trying to conjure up the notion of moving intelligent messages around. But for obvious reasons: too long, too hard to say, remember, etc. we dropped it.  

Who named the company? The founders/team. Many, many iterations. It turns out that when you are trying to name a new product you will find two things: 1. Nearly every name is taken already. 2. Founders without branding or marketing experience come up with ideas they love, but aren’t probably the best way to go. And moving people from a name they feel passionate about to a name you hope your market will relate to is very challenging.

How and why did the company take on this name? Ving was ultimately chosen because it made us think of motion. Just by saying the word it kind of conjures up forward movement. A key component of our value proposition is about communicating with the intent of moving people forward, engaging them, moving them to completion of the task at hand. We also liked Ving, because it could be a thing. A Ving is defined as a digital, trackable, packet of information. And of course we love telling people, "It's time to get your Ving on." They always smile after we say that.

tech company Ving office

What tech company names do you envy? Names like AirBnB, DropBox, Salesforce.com are great names because their name says what you get. But, so many of these logical names are taken already. So we are forced into choosing oddly creative names. Like Insightly or Buffer. Unless you’ve heard of them and until you read more about them, you may not know what they do, but you eventually go, "Oh, I get it. Their name does say what they do."

Want to suggest a company for "What's in a Name?" Contact Staff Reporter Dom Nicastro.