Exploring CDP Implementation and Optimization
Channels
Customer Data Platforms
What is a CDP Exactly? A customer data platform (CDP) is a data management solution that imports customer data from multiple sources, integrates, cleans and organizes it, and creates a unified profile of every single customer. CDPs then take that structured data and push it out to other martech platforms and web systems to enable advanced customer-centric functionality like personalization. CDPs are becoming mission-critical for any organization that is serious about adopting customer-centric business and marketing strategies, and will be a core component in a company’s ability to serve up a holistic, consistent experience to your customers.
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Getting Started with Customer Data Platforms
Digging Deeper into Customer Data Platforms
Subject Matter Experts
Treasure Data
Treasure Data is a global leader in Customer Data Platforms (CDP) and enterprise data management. Providing the ability to aggregate and translate massive volumes of scattered and siloed data. Acquired by...
Brian Carlson
Brian Carlson is the Founder and President of RoC (Return on Content) Consulting, a digital content consulting and development firm. He has over 20+ experience as a digital leader and...
Dom Nicastro
Dom Nicastro is a Manchester, NH-based managing editor for Simpler Media Group's CMSWire....
Phil Britt
Phil Britt is a veteran journalist who has spent the last 40 years working with newspapers, magazines and websites covering marketing, business, technology, financial services and a variety of other...
Jennifer Torres
Jennifer Torres is a staff reporter for Simpler Media Group/CMSWire and a former newspaper reporter with 15 years of journalistic experience. She is the published author of 10 books and...
Chitra Iyer
Chitra is a marketing practitioner who loves to observe, reflect, and write about events impacting modern marketing — and marketers. Chitra chronicles technology, disruptions, innovations, and the people shaping the space,...