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Customer Data Platforms

What is a CDP Exactly? A customer data platform (CDP) is a data management solution that imports customer data from multiple sources, integrates, cleans and organizes it, and creates a unified profile of every single customer. CDPs then take that structured data and push it out to other martech platforms and web systems to enable advanced customer-centric functionality like personalization. CDPs are becoming mission-critical for any organization that is serious about adopting customer-centric business and marketing strategies, and will be a core component in a company’s ability to serve up a holistic, consistent experience to your customers.

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Digging Deeper into Customer Data Platforms

Subject Matter Experts

Treasure Data

Treasure Data

Treasure Data is a global leader in Customer Data Platforms (CDP) and enterprise data management. Providing the ability to aggregate and translate massive volumes of scattered and siloed data. Acquired by...

Brian Carlson

Brian Carlson

Brian Carlson is the Founder and President of RoC (Return on Content) Consulting, a digital content consulting and development firm. He has over 20+ experience as a digital leader and...

Jennifer Torres

Jennifer Torres

Jennifer Torres is a staff reporter for Simpler Media Group/CMSWire and a former newspaper reporter with 15 years of journalistic experience. She is the published author of 10 books and...

Phil Britt

Phil Britt

Phil Britt is a veteran journalist who has spent the last 40 years working with newspapers, magazines and websites covering marketing, business, technology, financial services and a variety of other

Nathan Eddy

Nathan Eddy

Nathan Eddy is a Berlin-based freelance reporter. His work has appeared in CIO.com, InformationWeek, and SecurityBoulevard, among numerous other publications.

Dom Nicastro

Dom Nicastro

Dom Nicastro is an award-winning journalist and radio personality based in Manchester, NH. He currently serves as managing editor for Simpler Media Group's CMSWire covering customer experience and marketing. He...