Exploring CDP Implementation and Optimization
Channels
Customer Data Platforms
What is a CDP Exactly? A customer data platform (CDP) is a data management solution that imports customer data from multiple sources, integrates, cleans and organizes it, and creates a unified profile of every single customer. CDPs then take that structured data and push it out to other martech platforms and web systems to enable advanced customer-centric functionality like personalization. CDPs are becoming mission-critical for any organization that is serious about adopting customer-centric business and marketing strategies, and will be a core component in a company’s ability to serve up a holistic, consistent experience to your customers.
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Getting Started with Customer Data Platforms
Digging Deeper into Customer Data Platforms
Subject Matter Experts
Treasure Data
Treasure Data is a global leader in Customer Data Platforms (CDP) and enterprise data management. Providing the ability to aggregate and translate massive volumes of scattered and siloed data. Acquired by...
Brian Carlson
Brian Carlson is the Founder and President of RoC (Return on Content) Consulting, a digital content consulting and development firm. He has over 20+ experience as a digital leader and...
Rich Hein
Rich Hein is Vice President and Editor-in-Chief of CMSWire. He has worked in digital technology publishing for nearly two decades, connecting readers with content that matters to them. Previously, Rich...
Art Harrison
Art Harrison is the co-founder and chief growth officer at Daylight. With more than 20 years of experience in the technology industry, Art started his career as an entrepreneur, building...
Jennifer Torres
Jennifer Torres is a freelance writer and former newspaper reporter with 15 years of journalistic experience. She is the published author of 10 books and previously served as a marketing officer at...
Dom Nicastro
Dom Nicastro is a Manchester, NH-based managing editor for Simpler Media Group's CMSWire....