Latest Articles
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6 Takeaways From CMSWire's DX Summit 2022 Spring Edition
Catch up on the highlights from CMSWire's DX Summit virtual event, which took place earlier this month.
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Google Debuts Marketing Updates, Amplitude Launches CDP, More News
Google announces updates to Performance Max, Contentstack launches no-code Automation Hub, TikTok officially partners with Sprinklr and more CX software news.
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Strategy Eats Technology for Breakfast
When I look at the state of the software market, I wonder if we're just revisiting the old ECM story, where people mistook buying technology as a strategy.
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It's True: Privacy Regulations Made Personalization Better
When you think of personalization and privacy, the two seem to clash. But there is hope.
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No Service Design, No Customer Experience
In this article, we will introduce what service design is and explain why without it, there cannot be a good customer experience.
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Is There a Right Way to Do Performance Reviews?
The annual evaluation process is outdated, and companies like Google and Adobe are rethinking performance reviews to address the new ways employees work.
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5 Lessons Learned From 4 Years of GDPR
GDPR in the EU went into effect in 2018. Here's what we've learned from $1.72 billion in fines.
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Data Privacy’s Journey From Cost Center to Growth Driver
From privacy paradox to privacy experience, the consumer data journey must go from compliance to profitability.
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Joey Levi: Getting Ahead of Digital Friction
LumApps Joey Levi discusses digital friction in employee experience and why companies still struggle with internal communications in this DWX interview.
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How Can You Build Organizational Data Culture?
A recent study, produced by Wakefield Research for Alation, details the state of culture and the data analytics agenda for organizations.
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CMOs Must Focus on Security as Consumer Attitudes Towards Data Privacy Shift
Most of today’s consumers don’t trust companies with their data. Brands must make dramatic changes to regain that trust and adapt to a changing data landscape.
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Digital Transformation Isn’t a Sprint, It’s a Marathon
We can learn lessons from marathon running that we can apply to digital transformation — from training and mindset to proper fueling.
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Is Less More for Customer Personalization and Privacy?
If consumer data is your product, you're doing personalization all wrong.
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Should the CMO and CIO Be Best Friends?
Should the CMO and CIO be friends? No doubt, the answer is a resounding yes.
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The Key to CX Success? Planning the Entire Customer Journey
If your customer journey maps end at purchase or delivery, you might want to rethink your strategy. A successful approach requires a holistic view.
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Transforming Your Contact Center Into a Revenue-Generating Customer Service Model
Prashanth Krishnaswami of Zoho explores the possible benefits of a revenue-generating customer service model.
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Don't Let Middle Managers Block Agile Transformation
Pivoting middle managers so they help solve problems rather than creating more problems requires agile change programs to rethink incentives.
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6 Ways Marketers Need to Balance Privacy, Personalization
Today's consumers demand personalization, but not at the cost of their privacy. Marketers looking to balance these two areas can follow these tips for success.
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Allison Nelik: Enhance Internal Communications to Engage the Modern Workforce
MSCI's Allison Nelik discusses the ideal internal communications experience and how content can help build an employee culture for the future.
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5 Ways to Ensure Personalization and Consumer Privacy Aren’t Mutually Exclusive
Here are five ways to use account intelligence to achieve personalization while also respecting customer data privacy.
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