Latest Articles
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Rolex and Mercedes Out: New Elites Consuming Organic, Pro Breastfeeding
Today's elite aren't wearing flashy designs or bragging about their luxury cars. Instead, they're looking for something that's a little less eye-popping.
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Are You Safeguarding Against Bias in Your AI Hiring Systems?
AI and machine-learning algorithms promise to sort through applicants faster, but this speed can come at a cost without proper oversight.
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3 Tales From the Creepy Personalization Vault, and 1 Important Lesson
We've all felt creeped out by advertisements. But these three real-life stories take it to another level.
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NFTs and the Metaverse Are So Meta
“Meta” is what it is all about. Meta this, and meta that. But brands won't survive in the metaverse without metadata.
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What's Your Digital Customer Experience Strategy for Out-of-Stock Products?
Brands need a multi-pronged approach that spans web, messaging, infrastructure and loyalty to handle out-of-stock products.
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The Impact of the Musk Twitter Deal on Social Media Strategies
Should marketers be concerned about the potential impact of the Musk/Twitter acquisition on their social media strategies?
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An -ism Every Successful Company Needs: Entrepreneurism
Entrepreneurism at its core is about creativity and risk-taking. If you're not taking risks, you're not moving forward.
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Design Thinking in 2022: Centering the Customer Journey, Embracing the Metaverse
To develop excellent customer experiences, experts say it’s essential to focus on context and a design thinking mindset.
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The Long Tail Effect and What It Means for Customer Experience
Customer experience builds over time. It’s the cumulative impression a customer retains after multiple interactions with a company through months or years.
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Why Asking Employees What They Want From an Intranet Might Not Be the Best Idea
Traditional intranet development has always focused on finding out what employees need via focus groups, interviews or surveys. I argue there's a better way.
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ConsenSys, LivePerson Want to Empower Customer Care in Web3 World
VillageDAO will grow customer care for Web3 brands by organizing community members into customer care squads.
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How IoT, Automotive and SmartTV Are Changing the Digital Customer Experience
Today’s always-on customers have high expectations when it comes to digital experiences, and they’re no longer accepting excuses from brands that don't deliver.
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5 Targeting Recommendations for a Post-Cookie World
Third-party cookies? Who needs 'em. With these five tips, you can prepare your company for the switch to first-party data and succeed in a post-cookie world.
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3 Major Automation Trends for Call Centers
Automation is a top priority for the C-suite, and CIOs are taking the lead. Here are the three biggest automation trends that can transform your call center.
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CX Decoded Podcast: Marketing, Customer Experience Technology Leadership
CX Decoded catches up with digital marketing technology leader Chris O'Brien on managing martech stacks and processes.
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More Isn’t Always Better: 5 Reasons Companies Are Streamlining the Digital Workplace
Five reasons why it makes sense to reduce the number of individual tools employees use in favor of a single platform.
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3 Things Every CX Leader Needs to Be Successful
Many CX leaders simply aren’t in their role long enough to deliver successful outcomes. So how do you have successful CX?
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Marketing Automation vs. Customer Journey Orchestration
Marketing automation or customer journey orchestration — which is best? Discover the ins and outs of each, and which will offer your business the most benefits.
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Top 5 Free and Paid SEO Courses and Certifications
Search engine optimization is a constantly changing field, meaning marketers — both new and seasoned pros — can benefit from free and paid SEO courses.
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Microsoft Build: 5 Digital Workplace Related Announcements
Microsoft Build took place this week and, as expected, a number of announcements came out with implications for the digital workplace. Here are five of them.
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