Latest Articles
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Heard in Nashville: Customer Experience, Employee Experience, Everything in Between
CMSWire Managing Editor Dom Nicastro has the customer experience tales from Nashville this week at Forrester's CX North America conference.
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Microsoft Viva Topics and SharePoint Syntex — Better Together
Viva Topics and SharePoint Syntex can be valuable tools in your organization’s knowledge management journey — if implemented, used and governed well.
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5 Ways to Keep CX at the Middle of Digital Transformation
With all of the tech available to assist digital transformations, it’s easy for CX to get lost in the shuffle. These five tips ensure CX stays at the forefront.
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Data Best Practices: Integration, Enrichment and Integrity
Digital-first continues to accelerate, along with the creation of customer data. As such, it’s essential for companies to implement these data best practices.
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How to Drive Growth and Build Trust Through Experience-Driven Sales
An exploration of the changing nature of the buyer’s journey and how an experience-driven sales model can address customers’ needs and desires.
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Providing Customer Experience In Times of Crisis — Again
Forrester kicked off its CX North America conference this week with a keynote message that reports many challenges for CX leaders.
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Amazon’s Reported Censorship Plans Raise Questions About Corporate Surveillance
Leaked documents exposed Amazon's plans to ban specific words on a new employee chat app. What are the costs when companies monitor employee communications?
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If Bad Customer Experience Were a Hit Country Song...
Forrester released findings from its CX Index 2022, and the news isn't all that great for CX leaders.
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Building a Thriving Culture for Remote and Hybrid Environments
Quantum Workplace lead researcher Shane McFeely discusses how to optimize organizational culture for hybrid and remote teams
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What Corporations Have Your Data and What Are They Doing With It?
Today’s consumers create massive amounts of data, and companies aren’t letting that information slip away. Learn exactly what they’re doing with it instead.
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European Companies FotoWare, Picturepark Combine DAM Forces
FotoWare, an Oslo, Norway-based Digital Asset Management (DAM) solution provider, has acquired DAM vendor Picturepark.
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Connected Customers, Connected Data, Connected Journeys
To understand and cater to today’s constantly-connected customers, brands must look at the entire connected customer journey, not just individual touchpoints.
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4 Methods for Hyper-Personalization That Get Results
Personalization based on audience segmentation is no longer enough for today’s consumers. Learn how you can use hyper-personalization to boost CX and drive ROI.
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How to Measure Success by Focusing on Outcomes
Teams need to focus on outcomes over outputs to help them deliver greater value. This starts by measuring the four key value areas.
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Hootsuite Joins TikTok's Marketing Partner Program
Hootsuite has a new TikTok integration from joining the social media company's marketing partner program.
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Optimistic or Delusional? The Chief Marketing Officer 2022 Outlook
Chief marketing officers are an optimistic bunch despite economic and political forces crashing on their brands.
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4 Tips for Successful Voicebot Personalization
Very seldom do voicebot designers put in the effort to take advantage of even the lowest hanging fruit at their disposal to deliver user delight.
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Are the Days of Salesforce Marketing Qualified Leads Over?
Should you use Salesforce leads or a 100% Salesforce contact/opportunity model to accommodate your go-to-market motions?
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Capital One Enters B2B Software Market, WP Engine Acquires Delicious Brains Tools, More
Capital One moves into B2B market with Capital One Software, Airship expands mobile experience management with Gummicube acquisition and more news.
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Broadcom’s $61B VMware Buy, Microsoft and Adobe Deepen Collaboration, More News
Broadcom announced plans to buy VMware, Adobe and Microsoft deepened their partnership to improve collaboration and Google teases an upcoming video integration.
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