Latest Articles
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ChatGPT Launches Subscription Plan, Crisp Acquires Integral Group, More News
OpenAI debuts ChatGPT Plus, Integral Group gets acquired, Yahoo integrates Marin Software, more CX news.
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Combining Self-Service, Chat and Phone Support: A Winning Strategy for Customer Service
Learn how to create a seamless experience and leave a lasting impression on your customers.
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Customer Data, Analytics Top Priorities for Customer Service Leaders
Digital channels give organizations an opportunity to personalize the journey of their customers using the insights gained from this mutual data exchange.
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The Potential and Limitations of ChatGPT in Marketing
A look at the potential of ChatGPT for automating customer service, providing personalized interactions and gathering valuable customer insights.
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Artificial Inspiration: Shutterstock's AI Image Platform Takes Flight
The innovative tool allows customers to turn words and phrases into custom images, all within their existing licensing package.
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5 Ways to Make Your Marketing Emails More Personal — Without Personalization
Personalization is by no means a guarantee your emails will feel more personal.
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The Dream: Progressive Composable Digital Experience Rollouts
How to avoid pitfalls and deliver a smart, composable implementation.
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CMSWire Contributor Q&A With Kellie Capote: Making CX Less 'Squishy'
Chief Customer Officer Kellie Capote discusses the role of the CCO and her data-driven approach to customer experience.
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From Appetizers to Airplanes: How My Experiences Shaped CX Design Strategies
What this former waiter learned about customer experience, and how he's now using those lessons in his current career.
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23 Minutes, 4 Seconds, 1 Canceled Subscription, 1 Poor Customer Experience
The simple cancellation request took 23 minutes and was filled with repetitive questions. Why are more companies are shifting toward this method?
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Now HubSpot? Marketing, CRM Provider Cuts 500 Jobs
The ongoing tech turndown is looking more like a takedown, as HubSpot, a marketing automation and CRM provider, slashes 7% of its workforce.
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Shine Light on Product Calamities With Software Developer Visibility
Developer visibility focuses on understanding goals, dependencies and changes to increase the chance of delivering a valuable and useful product.
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Signed up for 100 Marketing Emails. Here's What I Learned
From confusing signup forms to dead-end confirmation pages, learn what to avoid to maximize every signup interaction.
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DXP vs. Web CMS: What's the Difference and What's Your Choice?
Explore how architecture, system views, ease of extension and personalization play a role in choosing a Web CMS or DXP.
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US Department of Justice Looks to Break Google's Online Advertising Business
The US government wants Google to sell its Ad Manager Suite, which accounts for 12% of its revenue. Advertisers complain of insufficient transparency.
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What Can Southwest Airlines Do to Restore Customer Trust?
Experts weigh in on how Southwest can repair damage to its reputation following its holiday travel cancellation debacle.
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'Ghosted.' Twitter's Advertisers Pull Back Spending After Laid-Off Reps Disappear
The narrative that post-layoff Twitter is doing fine isn’t totally right. The sales operation is struggling badly.
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Buyers Hate B2B Content. Here's How to Fix It.
What buyers value, and actively look for, is journey-step specific content created by trusted sources.
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The Top 5 CRM Functions You Should Be Automating
Automation tools provide better and more consistent insights into your prospects and customers. Here’s how.
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The Top Challenges Facing CMOs in 2023
How are CMOs rising to the challenges they are facing in 2023.
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