Articles
Channel: Digital Asset Management (page 8)
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A New DAM Approach: Marketing with a Purpose
Marketing often seeks an objective — clicks, likes, purchases.
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Manage Experience Consistency ... or Chase Your Customers Away
Consistent, relevant customer experiences don't happen by accident. They rely on setting an attainable vision and implementing a combination of tools, governance and resources to get you there. In other words, it takes work.
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3 Ways DAM Systems Will Change in the Future
“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose and of action over a long period of time” — Bruce Springsteen While The Boss was talking about building his loyal fan base, his words also apply to managing customer experience consistency.
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Avoid Brand Disasters with a Visual Content Strategy
It took a man with his sleeves rolled up to make me understand that we had a problem. A Flawed Hero At the time I has heading the marketing content delivery group at a major equipment manufacturer and we’d just posted a new ‘hero’ shot on our website.
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Panopto Makes Skype Video Searchable, Shareable
Skype for Business continues to attract a lot of love from third-party vendors — including Seattle-based Panopto. With this week's upgrade of its video content management platform, Panopto included Skype for Business integration.
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Are Today's DAM Systems Ready for Next-Gen Data?
It’s time for the digital asset management industry to step up and look to the next generation of digital assets. We’re already half way through the "semantic web," and with the upcoming predicted Web 4.0, there are exciting and challenging developments in the air.
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You Don't Need to Be Bribed to Use Great DAM Systems
Some might see programming people to produce a desired behavior — for example, to encourage training and adoption on new technology systems — as slightly unethical.
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DAM Pricing Survey Reveals Gaps in Industry Maturity
Pricing is a contentious subject in the digital asset management (DAM) world, but it's a topic of near universal interest for anyone involved in the field.
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DAM's Next Wave Anticipates Our Connected Future
Everywhere we look, change is permeating businesses: the people, the processes and the technology. A common concern I heard at three recent content conferences was how to manage these changes and anticipate their effects.
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5 Ways to Build the Perfect DAM
We are an information-hungry people. We crave being in the know. We long for things like exciting news, an amazing deal and the feeling of connectedness. In fact, these longings have even spawned their own acronym: FOMO, short for Fear of Missing Out.
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How To Not Fail at Taxonomy
Taxonomy never made sense to me as a hot topic until I found myself in a heated debate with my husband about which product category a mug should fall under in an online store.
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The DAM Thing You May Have Overlooked in Digital Transformation
Digital asset management (DAM) technology is nothing new. But in my fifteen years of solution consulting with digital marketing technologies, it has never been an “it” thing, either. DAMs have just kind of always existed, off to the sidelines, hidden in the shadows.
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MarTech Lessons From Your DAM Marketing Dinner Party
Some marketers conflate digital asset management (DAM) with web content management (WCM). It’s an innocent mistake. After all, WCMs often have a media library. Just like DAM, right? Not so much. Let’s imagine the customer experience is a dinner party you host. DAM is the kitchen.
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The Future of DAM, Explained With a Bicycle Wheel
Our digital future and legacy DNA often clash. Digital environments and processes, mazes of 0s and 1s, frustrate our taste for simplicity. That's why I’d like to explain the future of digital asset management (DAM) with a bicycle wheel.
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