Channels

Customer Data Platforms

What is a CDP Exactly? A customer data platform (CDP) is a data management solution that imports customer data from multiple sources, integrates, cleans and organizes it, and creates a unified profile of every single customer. CDPs then take that structured data and push it out to other martech platforms and web systems to enable advanced customer-centric functionality like personalization. CDPs are becoming mission-critical for any organization that is serious about adopting customer-centric business and marketing strategies, and will be a core component in a company’s ability to serve up a holistic, consistent experience to your customers.

Channel Sponsored By Acxiom

Explore Web Content
X

DATA MANAGEMENT SOLUTIONS TO FIT YOUR NEEDS

Our full suite of customer data platform solutions unify data, identity and activation across all channels using privacy-by-design practices to power your entire marketing ecosystem. .


Read More
View All Customer Data Platforms Articles

Digging Deeper into Customer Data Platforms

Subject Matter Experts

Treasure Data

Treasure Data

Treasure Data is a global leader in Customer Data Platforms (CDP) and enterprise data management. Providing the ability to aggregate and translate massive volumes of scattered and siloed data. Acquired by...

Brian Carlson

Brian Carlson

Brian Carlson is the Founder and President of RoC (Return on Content) Consulting, a digital content consulting and development firm. He has over 20+ experience as a digital leader and...

Dom Nicastro

Dom Nicastro

Dom Nicastro is a Manchester, NH-based managing editor for Simpler Media Group's CMSWire....

Yoav Schwartz

Yoav Schwartz

Yoav Schwartz is the CEO and co-founder of Uberflip. A unique combination of a creative and analytical thinker, Yoav has combined his love of technology with his inherent talent for...

Tobias Komischke

Tobias Komischke

Tobias Komischke, PhD, is a UX Fellow at Infragistics, where he serves as head of the company’s Innovation Lab. He leads data analytics, artificial intelligence and machine learning

Chitra Iyer

Chitra Iyer

Chitra is a marketing practitioner who loves to observe, reflect, and write about events impacting modern marketing — and marketers. Chitra chronicles technology, disruptions, innovations, and the people shaping the space,...