CMSWire Tech Super Bowl Seattle vs New England

Forget the Patriots vs. Seahawks. Starbucks vs. Dunkin Donuts. Tom Brady against Russell Wilson.

The 49th Super Bowl of the National Football League -- set for Sunday, Feb. 1 -- also features an undercard of two respected tech cities going head to head.

With that, we bring you today the first CMSWire Tech Super Bowl.

The matchup: two Web CMS industry players:

David Hillis, vice president of business development for Seattle's Ingeniux.

Tom Wentworth, chief marketing officer of Burlington, Mass.-based Acquia, which moves into Boston later this year.

What's at Stake?

Only their beloved football teams' reputation, of course. But more importantly, wine.

2015-30-January-Ingeniux wine.jpg

Some of the good stuff, courtesy of Ingeniux in Seattle.

If the Patriots win, Hillis said Ingeniux will send Acquia a case of Ingeniux CMS (Cabernet-Merlot-Sauvignon) — "mixed with our Viognier — and Sangiovese-Cabernet. Wine with unmatched structure, all made by our CEO and employees. Grapes sourced from some of the best Red Mountain growers in Eastern Washington."

If the Seahawks win, Wentworth said Acquia's matching that with a little wine from Beantown. So it's a wine for wine kinda battle today.

So let's get it going with some questions for the tech executives from each side of the US:

Game Time!

CMSWire: Why is your home team going to win the Super Bowl?

Hillis: An incredible match up. A dynasty on its sixth Super Bowl versus an emerging dynasty. As a marketer I always look at the data. The Patriots lost only four games this year, but all to teams in the top third in rushing offense and passing defense. Seattle has the No. 1 rushing offense and passing defense in the NFL.

Ultimately Seattle will win because they never give up. At one point the odds of victory against the Packers in the NFC championship were 3 percent. Like Han Solo, Russell Wilson said, "never tell the me odds." All he does is win. (The Seahawks beat the Packers and advanced to the Super Bowl).

Wentworth: The Patriots have a more balanced team. Sure, Seattle has a great defense. But the Patriots have versatility. They can beat you in a number of ways -- with defense, a pounding run game, and you know, Tom Brady, the greatest quarterback in the history of football.

CMSWire: Why is your respective city better than the other for tech companies?

Hillis: Beyond great coffee, beer and pizza (is there anything else more important for tech?), living in South East Alaska Seattle breeds independent thinking. I am talking about Jimi Hendrix, Microsoft, Boeing pioneering aeronautics, Starbucks exporting Seattle coffee culture, Costco, Amazon and Nordstrom reinventing retail.

Our culture is innovation. Our latest release is the first CMS built with a NoSQL and "Big Content" architecture. Over the last 15 years we have consistently been first to market.

We also have an incredible tech community. Our headquarters are located above the Pike Place Market. Multiple software and gaming companies reside in our building. It's a tech culture.

Wentworth: Boston is surrounded by over 35 universities and colleges, including world-class institutions like Harvard and MIT. Boston offers access to the best talent on the planet, and through the growth of companies like Acquia, HubSpot, Dataxu and Wayfair, all that talent is now staying in Boston, instead of heading to the West Coast.

CMSWire: Why does your city have better food than that of your Super Bowl opponent?

Hillis: You need to start with the chowder. Not to take anything from Boston, but Seattle has great chowder. Seattle food is about freshness. Located near the Market we see fresh food brought in every morning, farm to table. Our CEO Jim Edmunds is a (not so) small scale wine producer. He "recruits" our employees to crush grapes and bottle each year. We distribute our CMS (Cabernet-Merlot-Sauvignon) blend to our customers at our user meetings and other events.

Wentworth: I’m not gonna lie. Seattle has amazing seafood, and was the childhood home of celebrity chef Mario Batali. But Boston wins for one reason: the East Coast Grill, and its famous Hell Night, where the heat level of every dish is turned up to 11. If you love heat like I do, than the East Coast Grill is worth a visit from anywhere in the country.

CMSWire: If your home football team were a Web CMS, how would you describe it?

Hillis: The Seahawks are a lot like Ingeniux CMS. The Seahawks play base defense and dare anyone to beat them. The scheme is simple. The execution is exquisite. With our software we also focus on the fundamentals and differentiates on execution. We want to be the best at the core features.

The Seahawks are a content marketing machine. Just look at Richard Sherman, probably the best promoter since Ali. He is multi-channel: media, social, wearables. That is our vision for CMS, create once, publish everywhere. Just never try us with a "mediocre" CMS.

Lastly, it's all about fans. The Seahawks have the 12th Man. We have incredible customers. Our goal is to create a 12th Man level of customer advocacy.

Wentworth: Three words — agile, resilient and connected. Agile, because the Patriots can win in so many ways week to week. Resilient, because the Patriots handle adversity better than anyone else (remember the Chiefs loss early in the season?). And connected, because Patriots Nation is a global sensation. And as the saying goes, “you hate us, because you ain’t us.”

CMSWire: Who in your organization is your team's quarterback and how is he/she the best in the industry?

Hillis: Our quarterback is unquestionably Sean Riedel, our director of customer engagement,

(Seattle coach) Pete Carroll describes the ideal quarterback as a point guard in basketball who distributes the ball. Sean oversees our support, SaaS, 360 developer program and account management teams. He works with our customers every day and keeps them successful.

Sean first worked with us as a customer. It's not unusual for customers to join our team. I was a customer before I was an employee. What makes Sean special is he understands the customer because he was one. It makes our customer success program collaborative and unique.

Wentworth: This is a no-brainer. Acquia’s Dries Buytaert, the creator and project lead of Drupal. Dries not only quarterbacks Acquia, but is responsible for starting a movement of over 1,000,000 people with Drupal. And like Tom Brady, Dries is quite tall, and has great hair. But Dries doesn’t wear Uggs.

CMSWire: Everyone's calling the New England Patriots cheaters in light of #deflategate. Your thoughts?

Hillis: When Bill Nye the Science Guy jumped in this became a Seattle story. Personally, as a digital marketer the data is fascinating. I read a statistical analysis that found six years ago the Patriots stopped fumbling the ball at an unexpected rate, an outlier that, "only being a coincidence, is like winning a raffle where you have a 0.0001711874 probability to win."

As they say, it's better to be lucky than good.

Wentworth: No offense to Seahawks fan “Bill Nye the Science Guy,” but when real experts like the MIT physics department analyze the situation, they come to a simple, science-based conclusion… that #deflategate “is a ridiculous charade.”

CMSWire: If open source Web CMS played a Super Bowl against proprietary CMS, what would the score be and why?

Hillis: The score of the CMS Bowl would be zero to zero. Both teams win.

To me the religious battles over open source and commercial are over. They are both legitimate options. Acquia is open source, but mirrors our business closer than anyone else.

Both companies focus on the cloud, feature well supported, open development environments, provide a high level of customer service, and see digital transformation beyond marketing. We focus on the ASP.NET MVC platform, Acquia on PHP.

Acquia has been good for our industry. They have brought a lot of growth. We have benefited. I would say that the recent strong valuations commercial CMS vendors have earned is in no small part related to the value Acquia has created. Everyone wins.

Wentworth: Do they have a “mercy rule” in the NFL? This is no contest. Open source wins in the largest blowout in history, eclipsing Super Bowl XXIV where the San Francisco 49ers beat the Denver Broncos, 55-10. For example, Drupal is used by well over 1,500,000 sites, is developed by over 37,000 developers and has a community of over 1,000,000 people.

CMSWire: Finally, what will be the score of the Patriots-Seahawks Super Bowl and why will it go down that way?

Hillis: Seattle wins 27 to 17.

New England's strategy will be to stack the box to take away the run. Force Russell Wilson to beat them through the air. Wilson can win that matchup.

On offense, New England will stay patient and chip away at Seattle with short crossing routes. But there is a price to pay. Bottom line, Seattle just flat out hits. They wear the opposing team down on offense and defense and win the fourth quarter. I would not be surprised to see Seattle down at half time and still win the game by a comfortable margin.

As they say in football, it is not about who is toughest, but who is toughest longest.

Wentworth: The obvious answer is that Tom Brady has a big game and leads the Patriots to a win. But I’m predicting the Patriots defense wins the game, by holding Marshawn “I'm just here so I won't get fined” Lynch to less than 100 yards, and by intercepting Russell Wilson twice.

Final score is 24-21 Patriots. Tom Brady and Bill Belichick cement their legacy as the best quarterback and head coach of all time.