Startup Davra Networks has launched a cloud services platform to help networking equipment resellers make sense of all of the data potentially streaming from the Internet of Things (IoT).

Called RuBAN, Davra's new cloud service will help connect potential IoT devices to a business intelligence platform that can analyze the data.

Davra CEO Paul Glynn sees wide applications for the product, which can help managers in industries as diverse as transportation, agriculture and telecommunications to monitor and manage their products and services remotely. 

Inside the IoT

For those of you not up to speed: The IoT is the web of connections between devices, services, and cities and that can be networked to monitor, analyze and measure vast amounts of data. But the IoT is also collection of networked vertical markets and industries. The commercial applications include ways to monitor and manage a broad range of equipment and services.

For example, you might want more information about your transportation fleet. Or you might want to collect information about your machinery on a farm. The goal: To sift through relevant data and report back only the important stuff, enabling a vision of the "smart cities" concept that provides more visibility from sensors places across the landscape. 

In one example, Davra's service will be used to help a bus company collect a diverse amount of data from its fleet, including engine information and geolocation. The RuBAN service will analyze the data and alert managers when something isn't right with a bus. The system includes detailed network management, data analysis, reporting and alerts. 

Chumming up with Cisco

In announcing its platform today, Davra has also announced a partnership with Cisco Systems to help automate and remotely manage Cisco devices, which can be connected to the RuBAN cloud service. 

In the utility and telecommunications market, Glynn sees many applications for remote management, which has an instant Return on Investment (ROI) if a company can use data to avoid sending a service technician, which typically costs lots of money. Davra and Cisco believe that telecom equipment in particular can be wired with more sophisticated data feeds that allow more remote management.

Davra's business model is a cloud-based service. The end-user connects to the service to manage data and pay a licensing fee. Glynn said the data service will have sophisticated analytics platform that can manage the data and detect when something is out of whack, such as the data not fitting a pattern.

"The real value of our platform is we make a lot of decisions about the data before it gets sent back," said Glynn in an interview.

Cisco makes a fitting partner, as it has been aggressively pushing the IoT as it's next big market, where it has made some inroads mostly in municipal markets by wiring up cities. Cisco CEO John Chambers has pegged the value of the IoT at $19T.

I asked Glynn about Cisco's claim that the IoT could be worth $19 trillion, and he had a more modest way of looking at it. He said that 1 percent to 2 percent of networked devices could be connected to a cloud platform, and that could be a $1 trillion industry. He points out that when you look at opportunities in utilities, agriculture, transportation, and security, it can add up quickly. 

Irish Roots

Glynn did not disclose funding plans but said the company is well funded and will look at opportunities in the future. So far, Glynn said that Davra's focus has been in Europe, but it's now launching services in the United States.  The company has a headquarters in Sunnyvale, Calif. and has an development base in Dublin, Ireland and an investment from Enterprise Ireland. 

The company is backed by Delta Partners, AIB Seed Capital and enterprise Ireland. It has 15 employees split between Europe and the US. Glynn said the company is starting the generate revenue this year.