You don’t have to tell Rohit Ghai that we’re living in an increasingly mobile-first, cloud-first world. Mention the notion to the chief of EMC’s Enterprise Content Division (ECD) and you get the idea that he might be building his new headquarters there.

But we won’t know for sure until Ghai gives keynote at EMC World on Monday (or you read CMSWire hours before his presentation even begins.)

Terms like digital workplace, digital value chain and digital mindset pepper Ghai’s speech when he talks. But what he seems most excited about is the role that content takes in each of the aforementioned. “Content is a force factor in the digital world, it has a critical role to play,” he said.

Crafting Digital Experiences

There are two kinds of knowledge in this world, Ghai explained. The kind that lives in people’s heads and the kind that doesn’t. “The kind that doesn’t is some sort of content,” he said.

And what is content but a form of data, the raw material of the digital enterprise: An enterprise that creates, captures, consumes and analyzes larger volumes of data than most of us could have even imagined a decade ago.

And while the Facebooks of the world might have the engineering teams and other resources needed to handle this kind of load internally, most enterprises — some faster, some slower — are headed skyward where it’s less expensive, less labor intensive and more efficient.

However, companies can’t go from earth to the heavens in an instant, carelessly lobbing their content into the air. Data is the currency of the digital era, after all, it is valuable and must be cared for. Experts like MIT’s Andrew McAfee say that the companies who leverage it best will win the future.

So content, regardless of where it is, needs to be protected, governed and encrypted, even more so today than in the past. If securing content is a big deal inside corporate walls, where information assets live in company-owned data centers, it’s even more important when it sits in the cloud or is in transit and out of the owner’s easy control and reach.

How Do We Get There?

The question of the moment, it seems, is less about whether to go cloud and more about “how much” and how.

“Rip and replace“ is not the way to go.

“It’s very important that that’s not misunderstood,” said Ghai. “Digital transformation” is the path that EMC ECD advocates. It has been built to help customers glean many of the benefits of the third platform — mobile, social, big data and cloud — and its next generation ECM by optimizing current investments as the backbone for new business models.

While we’ll learn more about EMC ECD’s big vision on Monday, today’s announcements center on product enhancements across its Documentum portfolio of enterprise content management (ECM) applications, which will increase Enterprise productivity, efficiency, agility and cloud-readiness.

Faster, Safer, Smarter


  1. Security and speed are now more important than ever. As such, the Documentum 7.2 platform Ghai and his team will unveil today is the fastest and most secure Documentum release of all time. It includes Top Secret-level encryption (AES-256) for content in transit and at rest and new storage certifications enabling storage management optimization within the software-defined data center
  2. Gartner has called EMC a Visionary in BPM-Platform-Based Case Management Frameworks, and it might even raise its accolades after evaluating Documentum D2 4.5 and Documentum xCP 2.2, which are also being announced today. They promise to deliver more agility and drive productivity for developers and administrators in deploying new solutions across various industries: xCP should offer increased functionality for migrations and upgrades, and D2 promises to provide enhanced user experience with improvements to approval processes and new ways to find documents quickly.
  3. Capture is key in the data-driven age and Captiva 7.5 offers distributed capture, extending Captiva’s capture capability to branch offices with a more simplified user interface – while enhancing image recognition and mobile development kits. This latest release is built around mobile use cases and features real-time Rest services. Ghai said that customers will also enjoy the improved “Findability” in this release, which should yield improved productivity.
  4. Enterprises who have workers out in the field, in places like oil rigs, can benefit greatly from the use of data gleaned via mobile devices. If something breaks, pictures can be taken, if location data can inform a situation, GPS data can inform. EMC ECD brings Documentum Asset Operations Mobile 1.1 to market today; it extends the functionality of EMC’s Documentum Asset Operations solution, providing remote maintenance and operations workers with immediate, field query functionality to access critical information such as SOPs and work orders via mobile devices.

EMC ECD’s crown product, Documentum, celebrates its 25th birthday this year. We’ve come a long way since then.

Consider that pharmaceutical companies were physically driving new drug applications to the FDA in Washington a quarter century ago because they were too big to mail. In fact they barely fit in automobile trunks, DVD’s didn’t yet exist and faxing wasn’t an option. Changes in airplane maintenance manuals, at that time, were being done page by page on word processors (today they’re made electronically and many of the manuals themselves live on tablets.)

There’s no question that huge gains have been made.

It’s now time to leapfrog this generation of ECM technologies without leaving customers stranded, floating between heaven and earth. EMC ECD has a vision and a plan and today’s announcements lay the groundwork. We’ll learn more about what could be a cloudy future on Monday.