Another DAM week gone by … and, in digital asset management news, Razuna churns out updates, Picturepark gets cozy with YouTube, Real Story reports on media asset systems, KIT cuts back, and DAM systems may be speaking another language. 

Razuna Never Sleeps

The folks at the open source digital asset management system provider Razuna are churning out releases. Only a month ago, we reported their release of Razuna 1.5, and now they’re out with a 1.5.1 update.

Goodies in the update include a redesigned entry page, an updated folder view, and a redesigned file detail view, as well as several bug fixes.

Razuna screen shot - files detail page.png

Lest anyone accuse the Razuna-ites of being lazy, they’ve also issued a browser extension for Chrome that lets users browse their Razuna Media Library and download/upload files within the browser.

YouTube Integration for Picturepark

Switzerland-based Picturepark has released a YouTube integration for their DAM system. Among other features, it enables Picturepark users to easily upload videos to that mega-video site, populate YouTube fields with Picturepark metadata and schedule video posting and take-down dates.

The integration also allows Picturepark-integrated websites or intranets to stream their videos directly from YouTube instead of Picturepark. This will save on bandwidth and cost while providing consistent worldwide performance.

David Diamond, Picturepark’s Director of Global Marketing, said in a statement that users “can now check a box to share videos that include SEO-friendly descriptions, tags, YouTube categories and more.” He added that he couldn’t imagine “making this easier than we have."

Real Story’s Report on MAM

The independent analyst firm Real Story Group, based in Olney, Maryland, has released a 178-page report, Broadcast and Media Asset Management. The research evaluates 11 vendor offerings for media asset management (MAM), including Avid, Dalet, Harris and Vizrt, and provides market analyses, head-to-head comparative charts and product screenshots.

Kashyap Kompella, Real Story Group analyst, told news media that broadcasters and media companies have “often looked at MAM software as a post-production, archival solution for vast amounts of rich media,” but now they’re looking to expand the systems in order to “streamline traditional broadcast processes and new online and mobile-distribution workflows.”

But, the report notes, MAM technology is still “somewhat immature,” with product complexity, steep cost and high project failure rates “that should give prospective customers some pause.”

Cutbacks at KIT Digital

Things are tight at KIT Digital, the video management software and services company. It is cutting its workforce of about 300 employees by more than a fifth, in order to save about US$ 40 million annually.

The New York City-based KIT provides video asset management systems to almost 2,500 clients in more than 50 countries. It has told its customers -- which include such heavyweights as AT&T, BBC, BSkyB, Disney-ABC, Google and MTV -- that the cuts will not compromise technical delivery or customer support.

In a statement, interim CEO Peter Heiland said that through non-core divestures and non-essential infrastructure reductions, “we are preserving all of the strategic initiatives surrounding our core competencies as we believe they will drive significant growth.”

DAM Context

Finally, have you ever had the sense that you and your DAM system are talking about different things, when you look at results from a query? So does David Diamond in “Digital Asset Management’s Missing Context of Discussion.”