Yet another DAM week under the proverbial bridge … and in this week’s digital asset management news, Synergy turns 5.3, VideoManager 6 connects with Cumulus, DAM considers Big Data, the light table returns and another DAM hashtag comes into being. 

Celum Unveils Synergy 5.3

Celum’s version 5.3 of its Synergy enterprise DAM solution is out. New features from the Austrian-based company include a new design of the metadata edit dialog, a multi-editing feature that allows several assets to be changed simultaneously, the ability to save multiple saved search queries, and check-in/check-out of assets in the repository.

There’s also now a modification history that provides a quick overview of all changes for a given asset, the ability to filter assets by keywords, and a persistent clipboard that can retain favorite assets between sessions.

VideoManager 6, Meet Cumulus

Video gets a warm welcome from Canto’s Cumulus DAM software. The San Francisco-based company recently announced a new integration with the MovingIMAGE24’s VideoManager 6, allowing management of video files, as well as global distribution via different channels or devices.

Cumulus hands video over to software-as-a-service VideoManager 6 in the background, and MovingIMAGE24’s software then converts the file formats or adds links and metadata as requested.

Canto CEO Ulrich Knocke noted in a statement that video management must be a part of any DAM system these days, as the abundance of online video grows into a tidal wave. Knocke noted that by 2016, according to a Cisco forecast, “1.2 million video minutes -- the equivalent of two years -- will travel the Internet every second.”

The Light Table Returns

Light tables were one of the more pleasurable tools in the days before photos became digital assets. Now, New York City-based GLOBALedit, which offers an online photo and video platform for creative teams, is releasing a digital version of that classic utility.

The company said that its digital LightTable leverages a digital touch table with the 360-degree user interface, multi-user and multi-touch capabilities of Microsoft PixelSense so that users can connect in real time with its platform.


On the LightTable, images can be swiped, stacked, compared or edited through touch movements, dragged and dropped into multiple ad layouts, shared with the design team and synced automatically with GLOBALedit on various devices.

DAM and Big Data

You may be accustomed to think of your DAM database of assets as being a big amount of data, but DAM implementation consultant Ralph Windsor, in an essay at DAMNews about Big Data and DAM systems, says it usually does not qualify for the Big Data category.

“For many DAM users,” he writes, “the volume of assets they plan to manage does not take it anywhere near the kind of scale where Big Data should be on the agenda.”

Any self-respecting Big Data repository is measured in petabytes, Windsor said -- such as transactional Business Intelligence or web analytics data. And integrating with that kind of information is “where DAM really does begin to segue into Big Data.”


We noted some weeks ago that the hashtag #DAM had already been claimed, and was being used as if it had an “N” at the end by teenagers spouting their exasperation with modern life. “#Dam school is in a day,” was one typical tweet.

As an alternative watering hole for the real DAM community, DAM solution provider Netxposure has proposed #ReDAM. Meanwhile, contributor and DAM Survival Guide author David Diamond has lassoed #DAMTIPS for his 140-character-or-less insights on the field.

“The best way to increase your chances of digital asset management success is to wrap DAM into a corporate initiative,” reads one from June. Another makes a generational appeal: “The best method for motivating naysayer (or lazy) DAM users is coercion and manipulation,” he writes. “It’s like parenting.”

Ah, if only there was an OMS. Offspring Management System, that is.