Online video-sharing service Vimeo has unveiled a new set of links to the Facebook, Twitter, Tumblr, LinkedIn and Google+ social networking sites. The Facebook and Twitter links build upon existing functionality, while the other links are new extensions of the Vimeo platform.

Social Videos – The Next Level

Previously, connecting to Facebook and Twitter only published a user’s likes. Now Vimeo users have access to granular sharing settings for these social networks that include uploads, likes, comments, followers, adding videos to groups and channels and publishing a video directly to their Facebook page.

In addition, Facebook users can now link their Vimeo and Facebook accounts so that they can sign in to Vimeo with their Facebook credentials.

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Vimeo users can also now automatically embed new uploads to their Tumblr blog or start a new Tumblr blog for Vimeo videos they like. And a Google+ link allows Vimeo users to attribute their videos to your Google+ account in Google search results. 

Features Seen as Surprisingly Late, also Cool

According to a posting on the MediaBistro SocialTimes blog, it is “sort of a surprise” that Vimeo waited this long to add direct Facebook login functionality as it has become “commonplace for social sites to let users log in with Facebook.”However, as SocialTimes concludes, “better late to the party than never!”

In addition, SocialTimes finds the new Google+ SEO functionality among the “coolest” features Vimeo’s new social links offer.

Vimeo Keeps the Upgrades Coming

Vimeo’s new social links are the latest effort the video-sharing platform has made this year to upgrade its functionality.

Last month, Vimeo started allowing users with full Dropbox accounts the opportunity to free up some space via an integration that loads videos seamlessly into the Vimeo platform through a Dropbox API. Dropbox users must log in from a Vimeo account.

And in January, Vimeo underwent a wholesale site redesign to respond to privacy and copyright concerns. The new site design features a larger full-width player, the ability for users to play videos from their personal homepage, improved navigation, more account privacy options and a dynamic file detection system that lets users know if your video is formatted properly while they upload it, among others.

Vimeo rebuilt the site using current programming languages and open web standards to deliver optimized site performance and easier, faster browsing. The cleaner codebase is ideal for keeping up with Vimeo’s growth, allowing for more rapid development so it can release site updates and new features in less time.

Considering that Vimeo’s main competition is the 800-pound gorilla known as YouTube, it makes sense the company is trying to provide as convenient and “plugged in” a service as possible. Vimeo is unlikely to ever overtake YouTube’s massive popularity, but could reasonably aspire to serve as Pepsi to YouTube’s Coke.

New social options are available in Vimeo users’ app settings.