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From OpenText's website: using WEM to target a specific audience.

It’s not about digital products anymore; it’s about ecosystems. Building on the ecosystem of its latest Web Experience Management solution, unveiled earlier this week, OpenText is now enlarging its partner network to help provide complementary capabilities. 

OpenText CMO Kevin Cochrane said in a statement that his company’s newest version of WEM is designed “for organizations interested in presenting unique and memorable experiences for their customers,” and that its partners recognize the value of the new features in amplifying their own products.

New members of the partner ecosystem are translation services provider Lionbridge, e-commerce provider Elastic Path, translation service connection provider Clay Tablet and personalization/marketing optimizer Monetate, all of whom join existing partner, digital creative agency VML.

Commerce, Translation

In its announcement, OpenText cited e-commerce provider Elastic Path CEO Harry Chemko, who said that the partnership allowed business customers to use OpenText and Elastic Path as a seamless combination of “outstanding content management with flexible, enterprise-grade commerce.”

Translation services provider Lionbridge noted that its connector for OpenText, powered by translation service connection provider Clay Tablet, sends the WEM content automatically to Lionbridge for translation, which is then returned to WEM for management. Personalization/marketing optimizer Monetate said that OpenText users can leverage its testing and customer experience engine to create the perfect “in-the-moment-message.” Creative agency VML said that its clients were using OpenText solutions to build websites while seeing them as visitors might.

Preview Modes, Responsive Design

OpenText’s WEM is intended to help organizations further personalize and improve the overall customer experience on their websites. Version 8.5 offers preview modes for various kinds of formats and devices, the ability to define user segments and target content appropriately via a segmentation and targeting rules engine, support for multiple languages, page-building via component-based templates, support for responsive design and several social networking sites, and the ability to see what web pages will look like when they’re promoted across Facebook or Twitter.

The WEM product also features integration with OpenText’s Media Management digital asset management solution and its Customer Communications Management, which collectively constitute what OpenText describes as its Customer Experience Management offerings.