The latest in introducing, targeting, hiring, appointing and fooling from the Excelsior State, the Garden City, the Pacific Wonderland, Little Willow Grove and the City of Fools.

Sprinklr Doubles Down

Sprinklr, a New York City-based provider of social media management tools, doubled down this week on big announcements.

The first was that Battery Ventures, Intel Capital and Iconiq Capital invested $46 million in new funding at a valuation of more than $1 billion, bringing the company’s total venture funding to $123.5 million.  

The second was the release of Experience Cloud – “a complete, integrated, and collaborative technology infrastructure that connects all of a brand’s social touch points.”

CEO and founder Ragy Thomas said the new platform “will allow large brands to collaborate and deliver enhanced customer experiences across social channels, brand websites, and internal silos to deepen relationships and drive business outcomes.”

Sprinklr clients and prospective clients are invited to join a webinar on April 23 to learn more about the Experience Cloud.

Going for Straight A's

Paytronix Systems released upgrades to its Data Insights offering: Advanced Targeting and a Loyalty Report Card, which it claims will “help restaurants and retailers to better segment and influence their customers while also providing a reporting and operational improvement tool for their loyalty programs.”

New capabilities for the platform include:

  • Advanced Targeting to enable Relevant Communications
  • RFM Banding
  • Guest Potential
  • Leverage Check-Level Details

Lee Barnes, head of Newton, Mass.-based Paytronix Data Insights, boasted, “Customers who collaborate with us to pair good analysis with targeted campaigns find they can drive spending by 10 to 20 percent within their loyalty programs.”

Moves at the Top

A look at the shifting executive landscape:

Copenhagen, Denmark-based Sitecore named Scott Anderson its Chief Marketing Officer. Anderson was recently SVP of global marketing at Bazaarvoice. Sitecore CEO Michael Seifert said Anderson's track record proves he "understands how to turn organizations into industry leaders by putting customers first.”

Act-On Software, a Beaverton, Ore.-start-up marketing automation firm for small and mid-sized businesses, has named Kate Johnson as Chief Financial Officer, Ravi Balwada as Vice President of Global Cloud Operations and Kevin Bobowski as Vice President of Demand Generation.

Johnson was formerly Chief Accounting Officer and Vice President of Finance at Jive Software, where she made a name for herself by playing a leading role in the company's IPO process.

Balwada was most recently vice president and general manager of global Software-as-a-Service business with BMC Software. Bobowski held positions at Offerpop and ExactTarget.