Janrain, a customer identity management provider, today announced it acquired a real time social curation and engagement provider that brings "an integrated customer identity and customer engagement solution to the market."

Portland, Ore.-based Janrain scooped up Arktan but did not disclose the terms. Gartner has had its eye on Janrain as a cool social marketing shop, and so have investors: it obtained $20 million of funding about two years ago.

Now Janrain is the investor, putting its faith into a product that adds, according to Janrain CEO Larry Drebes, "dozens of new products for customer engagement, and dramatically expands the amount of customer data we collect, store and manage."

What Arktan Brings

Arktan's solutions target increased customer engagement on sites and mobile apps with real-time innovative social experiences, officials say. It claims Sony Music, WWE, A&E and Turner Entertainment as customers.

Rahul Aggarwal, Arktan CEO, now becomes Janrain’s general manager of the Customer Engagement Business Unit. The Arktan team will be a part of that unit.

"The success of our technology has been built around our ability to innovate rapidly in collaboration with our customers," Aggarwal wrote in a blog post today. "Our growth has been fueled by enterprises who are increasingly looking to engage their customers across all possible touchpoints. Arktan’s technology is built to meet these needs and provides unparalleled flexibility for user engagement solutions. In 2013 alone the Arktan platform powered over 12 billion API calls and curated over 10 billion social posts and comments."