HootSuite Raises $165 Million to Expand Innovation

Hootsuite has announced that after surpassing 7 million global users and experiencing some rather notable Q2 success, they have secured $165 million in Series B financing.

Next Stop: More Growth & Innovation

The investment is led by Insight Venture Partners with participation from Accel Partners and OMERS Ventures and will be used to “continue meteoric growth and dominance as a social relationship platform.” Such growth has been hard to ignore. Over the past few months, not only has Hootsuite regularly added functionality, integrations, and security updates, it has always grown its staff from 180 to well over 300.

Building on this momentum, HootSuite says it will also leverage the additional financing to continue expanding its global reach, while accelerating product growth and innovation. We have no doubt that more strategic acquisitions and marketing resources are on the way, turning Hootsuite into a one-stop social relationship platform for social media management, social marketing, social customer service, and social selling.

About the Author

Marisa Peacock has more than seven years experience as a marketing consultant and social media strategist. With a strong background, experience and interest in social media, emerging web technologies, web design and multimedia, Marisa has defined and developed web, social media and multimedia marketing strategies for non-profits, small businesses and independent schools.