Insite Software is releasing technology today that's designed for executives too busy to bury themselves in e-commerce data.

InsiteAnalytics will help the busy executives deliver key insights through big-picture strategic trends and more transactional micro analysis, said Phil Schrader, product manager of data commerce for Minneapolis, Minn.-based Insite Software. 

"InsiteAnalytics produces what we call 'data insights for people with day jobs,' eliminating the pain and complexity of data analysis and enabling organizations to quickly and easily actualize the value of their data," he continued. 

Simplified Process

Schrader said the technology helps organizations "inundated with information about customers’ buying behaviors, order histories and Web site click data stemming from multiple sources, including ERP systems, Google Analytics and customer segments."


Insite officials wanted to "simplify the process and recognized that manufacturers and distributors don’t have in house data analysts/scientists to dedicate to e-commerce reporting and analytics," Schrader addded.

It delivers this information of B2B e-commerce topics through pre-built but configurable dashboards.

'This accelerates the path to data-driven commerce," Schrader said, "from months to days."

With InsiteAnalytics, the Midwest tech company is targeting C-Suite executives of digital commerce, marketing, sales and customer service -- all of which, Schrader told CMSWire, play vital roles in supporting digital enablement transformation.

"Dashboards are built to address topics of interest for specific user personas and the product is designed to weave together data from multiple sources into actionable metrics and dimensions," he said.

New Leadership

Just last month Insite named Tony Abena its new CEO. Abena is a 25-year industry veteran and former chief operating officer of Deloitte Investments, an internal start-up division within Deloitte LLP. Former Insite Software CEO Steve Shaffer remains with the company and now serves as president and chief financial officer. 

Insite Software also announced this month a new round of growth capital funding of $15 million from Volition Capital, a Boston-based growth equity firm. Roger Hurwitz, managing partner of Volition Capital, will join Insite’s Board of Directors.

The company is 11 years old and has 110 employees.