Lynne Capozzi
CONTRIBUTING AUTHOR
Boston
COVERS
Digital Marketing
CONNECT
Lynne Capozzi is the former CMO at Acquia, where she oversaw all global marketing functions, including digital marketing, demand generation, operations, regional and field marketing, customer and partner marketing, events, vertical strategy, analyst relations, content and corporate communications.
Prior to her experience at Acquia, Lynne held various marketing leadership roles in the technology space. She served as CMO at JackBe, an enterprise mashup software company for real-time intelligence applications that was acquired by Software AG, before that Lynne was CMO at Systinet, which was acquired by Mercury Interactive. Prior to that, Lynne was a VP at Lotus Development, which was later acquired by IBM. Outside of her work at Acquia, Lynne is on the board of directors at the Boston Children’s Hospital Trust and runs a nonprofit through the hospital.
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Tweets by @lcapozziLynne's Recent Articles
- Why It’s Time to Embrace Employee Experience Jul 27, 2022
- Why Markets Is the New 'M' in CMO Apr 5, 2022
- When Will Marketers Master Personalization? Dec 6, 2021
- Empathy at Scale: The Secret to Building Real Connections with Customers Apr 27, 2021
- Why Organizations Should Insist on a Sales and Marketing Kickoff Jan 28, 2021
- 5 Ways CMOs Are Using Data to Drive Customer Loyalty in 2020 Nov 11, 2020
- Feeling Uncertain? Time for Experimentation Jul 29, 2020
- What Marketers Should Do Now Instead of Sending Coronavirus-Related Emails May 19, 2020
- Why Voice Assistants Will Help Us Become Better Marketers Feb 6, 2020
- Why the CMO Role Isn't Doomed After All Oct 30, 2019
- What Marketers Can Do to Regain Consumer Trust Aug 29, 2019
- Is Your Marketing Platform Really Open? Jun 17, 2019
- Metrics That Matter: Assessing Marketing Success in the Customer Experience Age Apr 5, 2019