Lori Alcala

CONTRIBUTING AUTHOR

San Francisco

COVERS

Customer Experience, Social Business, Information Management

With 20 years of experience as a marketer, business writer and content strategist, Lori S. Alcalá helps B2B companies leverage existing content and develop new ways to engage and convert customers through blogs, feature articles, white papers, case studies, and content of all kinds.

Please Note

If you are looking to submit press releases or other forms of news for consideration, the best approach is to email [email protected]. That is an actively monitored distribution list.

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Lori's Recent Articles

4 Ways to Improve Your Data-Driven Decision-Making Mar 20, 2017
Empower Your Customers with Interactive, Visual Data Feb 15, 2017
Want Business Innovation? Optimize Your Operations Feb 10, 2017
Managing Digital Workplace Communication: So Many Tools, So Much Confusion Jan 26, 2017
How to Succeed With Digital Experience: Throwback Thursday Nov 3, 2016
Looking Back: IoT Growth and Struggles Jul 29, 2016
Share Your Views on the State of Community Management Mar 7, 2016
Give Your Customers Face Time or Someone Else Will Feb 11, 2016
New Platform Promises to Woo Tech Talent Feb 9, 2016
4 HR Tech Trends To Watch This Year Feb 3, 2016
How to Keep Employees from Tweeting Company Secrets Feb 2, 2016
Discussion Point: The MarTech You'll Need in 5 Years Jan 15, 2016
Discussion Point: The Best and Worst Tech Predictions of 2015 Jan 4, 2016
Mailchimp: Automation is Just Good Marketing Dec 23, 2015
A Look at Community Management Skills and Salaries Dec 17, 2015
Is Your Hashtag Breaking the Law? Dec 2, 2015
Want Profits? Start with Purpose Nov 30, 2015
From Vala Afshar to Dana Blouin: Top IoT Tweeters Nov 12, 2015
How to Keep Viewers from Skipping Your Video Ads Oct 20, 2015
Can Machine Learning Help You Keep Your Customers? Oct 2, 2015
Making Sense of Digital Customer Analytics Sep 30, 2015
What You Might Be Missing About Cloud ROI Sep 30, 2015
Beacons Hitch a Ride on Double-Decker Buses Sep 22, 2015
Instagram Ads API Short List Gets Longer Sep 21, 2015
StoryCloud: We Help You Share, Monetize and Own Your Content Sep 17, 2015
Gainsight: Even Big Companies Can Do Customer Success Sep 11, 2015
Pantheon Lets You Manage Web Projects from a Single Dashboard Sep 8, 2015
Calm Down, Everyone: Amazon Prime Won’t Limit Shipping Sep 4, 2015
Advertising Co-Op Programs: Obsolete or Just Outdated? Aug 28, 2015
Can Jet.com Recover from its Affiliate Flub? Aug 28, 2015