Lisa Loftis
CONTRIBUTING AUTHOR
Pittsburgh
COVERS
Customer Experience, Digital Marketing
CONNECT
Lisa is a Principal on the Global Customer Intelligence Team at SAS, where she focuses on customer intelligence, customer experience management and digital marketing. She is co-author of the book, Building the Customer Centric Enterprise.”
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Tweets by @lisamloftisLisa's Recent Articles
- Phygital: A Confusing Neologism for a Very Real Problem Jan 26, 2023
- CX Is Changing. Is Your Martech Changing With It? Jul 26, 2022
- Do You Have the Traits of a CX Leader? Apr 20, 2022
- A Deep Dive on a Customer Experience Priority: Customer Understanding Feb 3, 2022
- TRUE: Marketers Should Have Seen This Coming Nov 29, 2021
- The Perfect Storm Propels Personalization Into Must-Have Status Oct 28, 2021
- Getting to the Heart of Data-Driven Experience Optimization Sep 10, 2021
- Money and a Mandate Aren't Enough for Great Customer Experience Jul 20, 2021
- Now You See Me, Now You Don’t: Navigating the Cookie-less World Apr 27, 2021
- Bringing the 'Customer' Back Into Customer Experience Apr 1, 2021
- Immersive Experiences: Be There or Be Left Behind Feb 22, 2021
- Loyalty Without Trust: A Long Walk Off a Short Pier Dec 2, 2020
- Humanizing Automation in CX: A Delicate But Essential Balance Oct 29, 2020
- Empathy Fuels Today's VoC Programs Sep 29, 2020
- Curiouser and Curiouser – Drawing the Line Between DXP and CDP Aug 21, 2020
- Where Customer Experience Goes, Governance Must Follow Jul 16, 2020
- Omnichannel Through the Eyes of the Customer and Its Impact on Martech Jun 15, 2020
- Beyond CDP or Bust: The Looming CDP Reality May 11, 2020
- Customer Loyalty: Understated and Overestimated Feb 25, 2020
- Customer Trust: Are We Experiencing an Existential Crisis? Jan 22, 2020
- The Jury Is in on the Future of Customer Experience Nov 20, 2019
- Leap Into the Future: Shape Customer Journeys With Context Oct 17, 2019
- Decisioning – The Only Way to Accelerate Analytics to Value Sep 23, 2019
- Innovation and Alignment: A Customer Experience Leader’s Harmonic Convergence Aug 12, 2019
- Beyond the Campaign: Times They Are A-Changing for CMOs Jul 8, 2019
- The Data-Driven Organization Is an Endangered Species Jun 7, 2019
- Measure Twice, Act Infinitely – As if Your Customer Experience Depends on It May 6, 2019
- Tread Carefully with CDPs to Avoid the 'Trough of Disillusionment' Apr 10, 2019
- Drawing a Line Between VoC, Customer Experience and Customer Analytics Mar 11, 2019
- The Age of Ask – Alexa, Are We There Yet? Feb 11, 2019