John Baker
CONTRIBUTING AUTHOR
Glasgow, UK
COVERS
Content Management, Customer Experience
CONNECT
John Baker is Founder and CEO of Digirati, a full service digital consultancy that focusses on
multichannel online publishing solutions.
John worked originally in an engineering capacity for various web projects prior to the dotcom
boom before becoming an early member of the content management company Mediasurface in
1997 working as a consultant, engineer and finally taking a lead in driving best practice and product
requirements
John formed Digirati in 2002 to address the need for a company with tried and tested methodologies
tailored specifically for content management and web projects. John has since broadened the
companies scope bringing in elements such as digital publishing, online customer experience,
mobile, social media, collaboration, ecommerce and paywalls.
John’s time is divided between the day-to-day running of Digirati, developing long term strategies
for the company, assessing market and technology trends and also working in a strategic capacity
with key clients.
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