Jake Sorofman
CONTRIBUTING AUTHOR
Indianapolis
COVERS
Customer Experience
CONNECT
Jake Sorofman is president of MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle by transforming how suppliers and buyers collaborate and win together. Previously, Jake was CMO of Pendo and chief of research at Gartner. His writing has appeared in dozens of publications, including Forbes, Inc., and Harvard Business Review. Jake holds a bachelor’s degree in English and political science from the University of New Hampshire, an MBA from Bentley University, and a Master of Arts from the University of North Carolina.
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Jake's Recent Tweets
Tweets by @metacxJake's Recent Articles
- Experience Is the Method, Outcomes Are the Goal Jan 13, 2021
- In Customer Experience, Accidents Happen in the Intersections Nov 12, 2020
- Customers Want You to Take the Lead. Here's Why Sep 18, 2020
- Want to Improve Your Selling Performance? Focus on Outcomes Jul 31, 2020
- Customer Success Should Begin Long Before the Contract Is Signed Jun 5, 2020