Irina Guseva
CONTRIBUTING AUTHOR
San Francisco Bay Area
COVERS
Web CMS, Digital Asset Management
CONNECT
Irina Guseva is a seasoned enterprise content technologist with 15+ years of experience, with roots in various types of media including print, radio, TV and digital media. She specializes in web content management, digital asset management, enterprise content management, digital marketing and customer experience management. Guseva is certified by AIIM as an ECM Practitioner and holds a Peabody Award. Currently, she heads up product marketing for Adobe Experience Manager Sites at Adobe. Prior, she held positions as an analyst, WCM practitioner, and consultant. She can be reached via Twitter @irina_guseva or www.
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Irina's Recent Tweets
Tweets by @irina_gusevaIrina's Recent Articles
- Does Your DAM Experience Excite? Oct 9, 2015
- Uber Happy: The Necessity of MarTech Convergence Aug 3, 2015
- The Anatomy of a Failed DAM Project Aug 28, 2014
- Improve DAM Creative Workflows First, CXM Will Follow Aug 12, 2014
- One Web CMS Is Never Enough Jul 28, 2014
- Why Marketing Automation is a Must Jul 10, 2014
- It's This Simple - and This Hard: Know Your Customer Jun 10, 2014
- Don't Lose Your Assets in the Siberia of DAMs May 28, 2014
- You Don't Need a Digital Asset Management System If ... Oct 28, 2013
- How to Get the Best of Both Worlds: Web CMS and Marketing Automation Feb 11, 2013
- The Time for DAM in Customer Experience is Now Apr 23, 2012
- SaaS Web Content Management Systems Are No Panacea Nov 30, 2011
- Week in Review: Rise of the Cloud, Continued Popularity of Social in the Enterprise Jan 29, 2011
- Alfresco Continues to Add Social Content Management Features to Enterprise CMS Jan 27, 2011
- Nuxeo Studio 2.0 Brings Improvements to Customization-as-a-Service Development Environment Jan 26, 2011
- Week in Review: The Fate of CMIS, Adobe Continues the Pursuit of Customer Experience Management Jan 22, 2011
- Adobe Adds Online Audience Optimization via Latest Acquisition Jan 19, 2011
- FatWire Emphasizes Mobile Channel with the Latest Release Jan 18, 2011
- Week in Review: MSFT Toying with Open Source WCM, How to Manage CMS Vendor 'Beauty Parades' Jan 16, 2011
- Week in Review: Drupal 7 Arrives, JCR Spurs Discussions Jan 8, 2011
- A Look Back at Digital Asset Management (DAM) in 2010 Dec 29, 2010
- A Look Back at Web CMS in 2010 Dec 28, 2010
- Week in Review: 10 Ways to Avoid CMS Implementation Fiascoes, Rounding Up 2010 Dec 18, 2010
- 10 Common CMS Implementation Mistakes Dec 16, 2010
- Open Source Web CMS Jahia 6.5 Focuses on Composite Content Platform Approach Dec 16, 2010
- Week in Review: Apache Quits JCP, Experts Predict 2011 Dec 11, 2010
- Apache Software Foundation Divorces JCP over Irreconcilable JSR Differences Dec 9, 2010
- Hippo Web CMS 7.5 Sneak Peek: New Translation Capabilities, Template Composer Dec 9, 2010
- Enterprise CMS Nuxeo Adds Semantic Packages to Marketplace Dec 7, 2010
- Sitecore Web CMS Takes Another Step to Multilingual Content Management Dec 6, 2010