Inge De Bleecker
Inge is a customer and user experience leader, consultant and author who helps companies create great experiences across the customer journey with a focus on conversational experiences. Inge established and grew Applause’s CX practice and continues to collaborate with Applause on CX strategy. She holds an MA from the University of Texas, Austin.
Inge’s book, Remote Usability Testing: Actionable insights in user behavior across geographies and time zones, which she co-authored with Rebecca Okoroji, is listed as one of Book Authority’s best new usability books of 2020. Along with Okoroji, Inge created the USERIndex benchmark — a standardized means of measuring the user experience of a digital interface. As part of the USERIndex, Inge believes that an exceptional user experience is determined by 4 USER factors: usefulness, satisfaction, ease of use and reliability.
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Inge's Recent Articles
- 3 Myths Debunked: How to Mature Conversational Experience Development Nov 8, 2022
- Providing Experience in an Omnichannel World Jul 20, 2022
- How Chatbots Can Enhance Candidate and Employee Experience Apr 28, 2022
- How Compassion Can Benefit Customer Experience Feb 23, 2022
- Cross-Departmental Collaboration Is Key to Customer Experience Jan 26, 2022
- 2022: The Year of Holistic Customer Experience Jan 11, 2022
- Now's the Time to Remove Friction From Customer Experiences Dec 9, 2021
- Focus on the Basics to Get Personalization Right Nov 3, 2021
- EX and CX Come Down to the Same Thing: Put the Person First Sep 22, 2021
- Online? In-Store? Get Ready for the Era of Phygital Shopping Aug 25, 2021
- New to Customer Experience? 3 Keys to Getting Started Jul 29, 2021
- 3 Reminders for Media Brands Ahead of the Summer Olympics Jun 24, 2021
- Building Accessible Digital Experiences Is About Doing the Right Thing May 21, 2021
- 3 Considerations When Developing a Chat App Apr 20, 2021
- Not All User Feedback Is Equal: Here's How to Put It in Context Mar 15, 2021
- Where to Invest in Your Customer Journeys: Define, Design and Implement Feb 19, 2021
- 4 Ways Customer Experience Will Change in 2021 Feb 1, 2021
- Omnichannel Retail Hit the Tipping Point This Holiday Season Jan 5, 2021
- Customers Are Stressed: Here's How to Win Their Trust Nov 18, 2020
- Digital Employee Experiences Are Falling Short in These Key Areas Oct 26, 2020
- Despite Obstacles, CX Practices Are Trending in the Right Direction Sep 30, 2020
- Conversational AI Is Accelerating in the New Normal Aug 18, 2020
- What a Holistic Approach to Customer Experience Looks Like Jul 21, 2020
- When Online and In Person Meet: The Challenges of Takeout and Curbside Pickup Jun 16, 2020
- We Need Accessibility and Inclusive Design Now More Than Ever May 21, 2020
- Remote UX Research: A Necessity Now, But Valuable at Any Time Apr 13, 2020
- 3 Strategies to Maximize the Benefits of Intelligent Applications Mar 18, 2020
- Metrics With Meaning: How to Measure the Customer Experience Feb 24, 2020
- Digital Transformation Success Starts With Raising Your Digital IQ Jan 16, 2020
- Building a Useful Chatbot: 3 Questions to Ask Dec 18, 2019