Craig McQueen

Craig McQueen



Customer Experience


As VP of Digital Acceleration, Craig McQueen drives innovation at Softchoice by developing new solutions and services that will help organizations transform through technology at a high pace. He leads a team of skilled consultants, architects, agile PMs, engineers and developers who bring the latest technologies to Softchoice customers, through business understanding and by being deeply integrated with our cloud partners, Microsoft, AWS and Google.

Craig joined Softchoice in 2013. Prior to that, he spent two years as a sales coach and consultant helping large technology companies adopt the “Helping Clients Succeed” sales methodology. He worked with sales leaders, sales specialists and engineers in Canada, US, Denmark and UK resulting in larger deal sizes, shorter sales cycles and higher customer satisfaction. Craig also co-founded a successful managed and professional services firm which was eventually acquired by Bell Canada. He was the co-leader managing the integration of the Services into Bell. He started his career as a software developer working on some of the first 3-D modelling and Internet applications. He still occasionally misses coding.

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