Christine Crandell

CONTRIBUTING AUTHOR

San Francisco

COVERS

Customer Experience

Christine Crandell is President of New Business Strategies, a customer alignment consulting firm. She is a recognized practitioner, speaker and author with clients in high technology, services and discrete manufacturing that are driving growth by becoming customer-centric. Christine writes for Forbes, MarTech Advisors, CMSWire, CustomerTHINK and HuffingtonPost.

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Christine's Recent Articles

What B2B Buyers Want, and Ways to Align Your Customer Journeys Nov 10, 2022
How to Optimize Customer Acquisition and Retention Sep 30, 2022
How A(u)nti Spam and Uncle Privacy Are Upending Marketing May 4, 2021
Content Is Dead and We Killed It Jan 6, 2020
Augmented Reality and Virtual Reality Deliver ROI via Efficiencies and Cost Reductions Dec 10, 2019
What CMOs Should Tell Board Members (and What Boards Should Be Asking) Feb 14, 2019
How to Deliver Credible Marketing Pipeline Forecasts Jan 9, 2019
The 4 Factors Defining Marketing’s Future Nov 13, 2018
Fix Your Marketing Data Problem So You Can Get on With Work Jul 18, 2018
How to Get What You Want From Analyst Relations May 30, 2018
Want to Improve Customer Experience? Ask Your Customers for Help Jun 20, 2016
It Takes a Network for CMOs to Stay on Top Oct 13, 2015
Why the CX Discussion Keeps Returning to Culture Sep 22, 2015
Journey Mapping the Customer Experience Aug 6, 2015
Addressing the Gap Between Marketing Automation and CRM Feb 11, 2015
The State of B2B Customer-Alignment Maturity Jan 12, 2015
One-Size Fits All Selling Backfires with Small Businesses Dec 9, 2014
'Death by PowerPoint' and Other Sales Training Fails [Infographic] Nov 19, 2014
The Customer Intent Wake Up Call Oct 21, 2014
What's the Real Deal with Marketing Content? Sep 22, 2014
Omnichannel Experience is a Matter of Perspective Jul 8, 2014
Are You Playing Whac-A-Mole With Customer Experience? May 15, 2014
The Problem with Lead Scoring Apr 22, 2014
If You Want Real Time Marketing ROI, Know Your Buyer Mar 19, 2014
A CEO's Guide to Navigating Customer Expectations Feb 18, 2014
Will 2014 Be a Turning Point for Marketing? Jan 8, 2014
Three Big Myths That Keep You From Being Customer-Centric Nov 5, 2013
The Ginsu Knife of Journey Mapping Oct 22, 2013
How 'Quote-to-Cash' Might Cause the Dinosaurs of Enterprise Software to Dance Sep 16, 2013
What Successful B2B CMOs Will Do in 2014 Aug 27, 2013