Chad S. White
CONTRIBUTING AUTHOR
Boston
COVERS
Digital Marketing
CONNECT
Chad S. White is the author of Email Marketing Rules and Head of Research for Oracle Marketing Consulting, a global full-service digital marketing agency inside of Oracle. He has written more than 3,000 posts and articles about email marketing during his 15-year career in the email industry. A former journalist, he’s been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. Chad was named the Email Experience Council’s 2018 Email Marketer Thought Leader of the Year.
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Chad's Recent Tweets
Tweets by @chadswhiteChad's Recent Articles
- What's Your Digital Customer Experience Strategy for Out-of-Stock Products? Jun 2, 2022
- 5 Truths About Inactive Email Subscribers May 4, 2022
- 5 Ways to Generate More Loyalty and Email Signups Mar 23, 2022
- 6 Ways to Review and Improve Your Automated Marketing Emails Mar 8, 2022
- 5 Digital Marketing Takeaways From the 2021 Holiday Season Feb 2, 2022
- 7 Burning Questions About Email Unsubscribes Jan 5, 2022
- 13 Inclusive Design Changes to Increase Your Digital Marketing Engagement Dec 1, 2021
- 10 Common Email Marketing Mistakes That Are Easy to Fix Nov 3, 2021
- The Fold in the Inbox: Hard Line, Soft Line, Imaginary Line? Oct 6, 2021
- Email Marketing’s Increasing Role as Third-Party Cookies Disappear Sep 1, 2021
- 7 Factors That Determine Email Deliverability Aug 4, 2021