Anita Brearton

CONTRIBUTING AUTHOR

Boston

COVERS

Digital Marketing, Customer Experience

Anita Brearton is Founder/CEO and Co-CMO of CabinetM, a marketing technology discovery and management platform that helps marketing teams manage the technology they have, and find the technology they need. Anita is a long time tech start-up marketer and has had the great fortune of driving marketing programs through the early stages of a startup all the way to IPO and acquisition. Her all time favorite marketing book is Marketing Warfare by Al Ries and Jack Trout and she still recommends it today to new marketers as a reminder to think about strategy before jumping into tactics.

In addition to her marketing roles, Anita ran FashionPlaytes, a B2C commerce and gaming company and co-led Boston Golden Seeds an angel investment group that invests in women-led businesses. She continues to be an active member of the Boston start-up ecosystem as a MassVentures board member, MassChallenge judge and start-up investor and mentor.

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Anita's Recent Articles

The 4-Day Workweek Won't Cure Burnout (at Least Not Yet) Jun 30, 2022
Are You Sacrificing Customer Experience for Marketing Leads? Jun 14, 2022
Is Influencer Marketing a Fit for B2B Marketing Plans? May 9, 2022
Is It Time to Retire the Term Digital Transformation? Feb 23, 2022
Did 2021 Marketing Technology Predictions Come True? Jan 4, 2022
A CMO's Guide to Marketing Ops Musical Chairs Nov 10, 2021
How Do We Network in the Era of Remote Work? Oct 11, 2021
B2B Marketing Fundamentals: Company and Product Names and Descriptions Sep 27, 2021
Does Size Matter With Martech Stacks? Aug 16, 2021
How I Learned to Stop Worrying and Love Public Speaking Jul 19, 2021
CMOs: Your Marketing Ops Team Is a Secret Weapon Jun 23, 2021
Where Does Competitive Response Fit in Your Marketing Strategy? May 20, 2021
When Corporate Values, Customer Values and Politics Meet, What Happens to the Customer Experience? Apr 14, 2021
When Is It OK to Sell You My Product? Mar 23, 2021
Pandemic 2.0: Rethink Your Customer Engagement Feb 17, 2021
2021: Reduce, Reorganize, Restart, Reinvent and Ramp Up Nov 20, 2020
Making Your 2021 Marketing Plan? These Data Points Can Help Oct 21, 2020
How Important Is Personalization in 2020? Sep 21, 2020
Digital Transformation, Round Two: Time to Get On Board Aug 17, 2020
It’s Not Just What You Say, It's How You Say It Jul 22, 2020
Contemplating Laying Off Your CMO? You May Be Shooting Yourself in the Foot Jun 11, 2020
You Can Reduce Marketing Expenses While Improving Business Performance. No, Really May 18, 2020
Marketing in a Crisis, One Month Later Apr 17, 2020
Marketing in a Time of Crisis Mar 11, 2020
Using AI to Tap the Full Value of Our Networks Feb 7, 2020
Digital Marketing Enters its Third Decade: What Changed in the Last 10 Years Dec 16, 2019
No One Wants to Talk to You and Other Modern Marketing Lessons Nov 14, 2019
Martech Management: You Don't Have to Go It Alone Oct 18, 2019
2020 Is Around the Corner: Marketers, Are You Ready? Sep 18, 2019
Sometimes a 270-Degree View of the Customer Is Enough Aug 19, 2019