Anita Brearton
CONTRIBUTING AUTHOR
Boston
COVERS
Digital Marketing, Customer Experience
CONNECT
Anita Brearton is Founder/CEO and Co-CMO of CabinetM, a marketing technology discovery and management platform that helps marketing teams manage the technology they have, and find the technology they need. Anita is a long time tech start-up marketer and has had the great fortune of driving marketing programs through the early stages of a startup all the way to IPO and acquisition. Her all time favorite marketing book is Marketing Warfare by Al Ries and Jack Trout and she still recommends it today to new marketers as a reminder to think about strategy before jumping into tactics.
In addition to her marketing roles, Anita ran FashionPlaytes, a B2C commerce and gaming company and co-led Boston Golden Seeds an angel investment group that invests in women-led businesses. She continues to be an active member of the Boston start-up ecosystem as a MassVentures board member, MassChallenge judge and start-up investor and mentor.
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Anita's Recent Tweets
Tweets by @abreartonAnita's Recent Articles
- Have Martech and Marketing Become Synonymous? Nov 21, 2022
- Marketing Plan 2023: The Year Everyone Quits Sep 29, 2022
- Summer Musings on Email, Phone Calls, Video Calls and Low-Code Tools Aug 4, 2022
- The 4-Day Workweek Won't Cure Burnout (at Least Not Yet) Jun 30, 2022
- Are You Sacrificing Customer Experience for Marketing Leads? Jun 14, 2022
- Is Influencer Marketing a Fit for B2B Marketing Plans? May 9, 2022
- Is It Time to Retire the Term Digital Transformation? Feb 23, 2022
- Did 2021 Marketing Technology Predictions Come True? Jan 4, 2022
- A CMO's Guide to Marketing Ops Musical Chairs Nov 10, 2021
- How Do We Network in the Era of Remote Work? Oct 11, 2021
- B2B Marketing Fundamentals: Company and Product Names and Descriptions Sep 27, 2021
- Does Size Matter With Martech Stacks? Aug 16, 2021
- How I Learned to Stop Worrying and Love Public Speaking Jul 19, 2021
- CMOs: Your Marketing Ops Team Is a Secret Weapon Jun 23, 2021
- Where Does Competitive Response Fit in Your Marketing Strategy? May 20, 2021
- When Corporate Values, Customer Values and Politics Meet, What Happens to the Customer Experience? Apr 14, 2021
- When Is It OK to Sell You My Product? Mar 23, 2021
- Pandemic 2.0: Rethink Your Customer Engagement Feb 17, 2021
- 2021: Reduce, Reorganize, Restart, Reinvent and Ramp Up Nov 20, 2020
- Making Your 2021 Marketing Plan? These Data Points Can Help Oct 21, 2020
- How Important Is Personalization in 2020? Sep 21, 2020
- Digital Transformation, Round Two: Time to Get On Board Aug 17, 2020
- It’s Not Just What You Say, It's How You Say It Jul 22, 2020
- Contemplating Laying Off Your CMO? You May Be Shooting Yourself in the Foot Jun 11, 2020
- You Can Reduce Marketing Expenses While Improving Business Performance. No, Really May 18, 2020
- Marketing in a Crisis, One Month Later Apr 17, 2020
- Marketing in a Time of Crisis Mar 11, 2020
- Using AI to Tap the Full Value of Our Networks Feb 7, 2020
- Digital Marketing Enters its Third Decade: What Changed in the Last 10 Years Dec 16, 2019
- No One Wants to Talk to You and Other Modern Marketing Lessons Nov 14, 2019